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Kodak Challenges HP's Printer Sales Model
Radon360 writes "Kodak has decided to attempt to buck the trend set by HP by offering low cost printers and reasonably priced ink cartridges. Three of their new printers start at $149, with ink cartridges costing $9.99 for a black cartridge and $14.99 for a five color cartridge. To counter, HP has announced a release of lower-priced cartridges, though with less ink and they are still more expensive than Kodak's. It will be a matter of time to see whether Kodak can upset the practice of ink cartridge extortion."
Well, it turns out that building your products in a way that adds value for your customers is better than intentionally creating a way to continually rip them off (ie: building as much of the printer's "brains" as possible into each ink cartridge)! What a surprise!