Utah Rethinking Anti-Keyword Advertising Law

Eric Goldman writes "Slashdot previously reported on Utah's recent law banning trademark-triggered keyword advertising. This week, a group of technology executives met with Utah legislators to discuss the law, and it looks like the legislature is rethinking its position. According to the Salt Lake Tribune, 'Legislative leaders are looking to tweak a troublesome trademark protection program rather than defend it in court, after an unprecedented meeting with Internet power brokers who would prefer the new registry be scrapped.'"

Comments

This came as a surprise. Really.

[unity100]

I wasnt expecting that. The law they put out was just and up-to-standards on modern day technology. I cant see any reason why they should reconsider such an exemplary law.

Re:Utah is out of bounds

[Jonny do good]

Trademark is actually covered under both state and federal laws.

I think....

[owlnation]

I think that "rethinking" is not a good word to use. The implication is that they are thinking again. Which further implies that they were thinking in the first place.