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Ad-Supported Free Music Downloads Doomed to Failure?

Posted by Zonk on from the no-love-for-ads dept.

madonna writes "CNET extensively explains why the new We7.com download service — which offers ad-embedded free music downloads without DRM — is doomed to failure. 'This service absolutely, categorically will not succeed. You can quote us on that. It's true the best way to combat piracy is to provide a realistic and affordable alternative, and free is certainly affordable. But music downloaders are not going to switch to using a service that costs the same as using BitTorrent or Limewire, but comes with abominable disclaimers or advertisements.'"

3 of 226 comments (clear)

  1. no problems here by Anonymous Coward · · Score: 5, Funny

    I think there's noth**Call Geico 1-800-861-8380 - So easy a cave man could do it**ing wrong with this business model

  2. Re:Depends on the catalog by NorQue · · Score: 5, Insightful

    Personally I wouldn't mind paying 3-4 EUR for a movie *without* ads in the beginning. You can get most movies little time after the release for 2-3 EUR more already, why should I waste my precious time just to save very little money? It'd also be naive to assume that you'll be able to skip these ads.

  3. Notable advertising failures. by Animats · · Score: 5, Interesting

    At some point, ads get too intrusive. Some notable failures:

    • Ad cards bound into paperback books. That was tried in the 1980s, and customers were so angry publishers stopped that, and it didn't come back.
    • Ads during telephone ring. Yes, little blipverts between each ring. Tried around 2000. That came and went so fast few ever heard one.
    • Fast food table clutter. Little stand-up things with ads on every table. The fast food industry has mostly backed off from that since the 1990s; not many sales and too much hassle.
    • The big one - sound trucks. 1930s idea, around the time amplifiers started really working. Trucks driving around blaring ads. That was so obnoxious it was made a criminal offense in most US states.

    Besides, music already has ads. 50 Cent mentioned 20 brands in his songs in 2005, according to American Brandstand. "Mercedes emerged as the top brand of the year, and 50 Cent outbranded the rest to become the top brand-dropping artist... Meanwhile, weapon brands surged..."