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Jobs Responds to Greenpeace FUD
EccentricAnomaly writes "Steve Jobs has posted a response on the Apple homepage to the Greenpeace Green My Apple campaign in which he basically makes a case for the Greenpeace campaign being a heaping pile of FUD. On one hand, you could say that Greenpeace shouldn't expect a company that has spent years battling Microsoft to just roll over. On the other, it looks like Apple is agreeing to do most of what Greenpeace has been demanding."
And no other reason.
I know it's a stretch for the average Slashdotter, and the comments already posted reinforce that notion, but RTFA.
Apple has met or exceeded environmental standards in just about every respect. They've been doing it for years. Longer than most tech companies.
So what are they really guilty of? What got Greenpeace's panties in a twist? Two things:
First, Apple didn't publicize their work. They pulled a Nike and "Just did it" instead of talking about it. For this Greenpeace ranked Apple lower than other companies that just talk about doing it. Because Apple had the audacity to implement things without talking about it, they've been marked.
Second, Apple has become amazingly successful thanks in no small part to the success of iPod/iTunes and Steve Jobs. I personally hate that they killed the Newton, but I love the price of my Apple stock. This makes Apple the "publicity target." If you want publicity, mention something really negative about Apple.
Greenpeace is media whore mongering. Plain and simple.
I for one am glad that Apple has responded, perhaps not directly to Greenpeace but in a round about way they bitch slapped them. Greenpeace deserves it. The organization should either do real work, or disappear. This attempt to keep themselves relevant is a joke. Greenpeace made no attempt to measure or show in any statistically sound way the real efforts by the companies they ranked.
Lead by example. Apple's got a history of that.
What's Greenpeace got? A bunch of nut cases who signed a petition against dihydrogen-monoxide?
http://video.google.com/url?docid=-38781988658601"The avalanch has already started, it is too late for the pebbles to vote." -Kosh