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Jobs Responds to Greenpeace FUD
EccentricAnomaly writes "Steve Jobs has posted a response on the Apple homepage to the Greenpeace Green My Apple campaign in which he basically makes a case for the Greenpeace campaign being a heaping pile of FUD. On one hand, you could say that Greenpeace shouldn't expect a company that has spent years battling Microsoft to just roll over. On the other, it looks like Apple is agreeing to do most of what Greenpeace has been demanding."
Yes, he did, because he's Steve Jobs.
That's the first Apple related story I've read in ages that didn't mention the iPhone. Is Steve feeling OK?
If you were following this, you would have known that Greenpeace scored Apple really low due to other companies having given commitments to reduce this or that whereas Apple had not given such commitments. Basically Apple was being secretive and GP didn't like that. Apple likes to do stuff, not say stuff. And that serves them pretty well when it comes to the market because they get a lot of free publicity that way.
In this case, I think Apple doesn't really give much away in terms of new products while still being able to publish a timeline for reducing harmful substances used in their products.
I didn't realize I could get a 10% discount on a new iPod by trading in my old one. If my current one ever breaks, I will keep that in mind.
Avoid Missing Ball for High Score
Is it not possible that Greenpeace started this campaign to pressure Apple to become more green precisely because they figured Apple would be the computer company most likely to respond? If so, it seems like Apple has done precisely what Greenpeace hoped they would do: they publicized their environmental impact to date, and promised to publicize further efforts to improve that impact in the future. In this way, Apple now becomes a valuable part of Greenpeace's efforts to get all computer manufacturers to become more green.
RTA. Throughout, Jobs makes comparisons to other companies in the Greenpeace Electronics Guide. He then writes:
He simply explains that Apple doesn't usually advertise its future plans in regards to environment but, since there have been much concern, he is going to go ahead and outline them.
Interestingly, Greenpeace has responded already, demanding more action, specifically, the products being green from the outset. http://www.greenpeace.org/usa/news/tastygreenapple
What a ridiculous comment. Even if it's true, so what? Your implied conclusion is "therefore, don't bother with environmentalism."
How about this logical fallacy:
"Some buisness leaders are so greedy they won't be happy until we're all working down in the coal mine for nothing - therefore we should be communist."
See how stupid you sound? I'm sick of people making sweeping generalisations like this - I hear/read it all the time with regard to nuclear power, as if it's impossible to have a reasoned opposition without being a psycho-greenie.
It would be an undue compliment to call Greenpeace's report even barely researched. It was presumptive, snide, misleading, and obviously flawed. FUD seems a fair description.
This isn't a case of "he says, she says". This is a case of "Greenpeace assumed, without any facts, that Apple doesn't care about the environment, and told everyone that this is the objective truth". Greenpeace went on to waste probably quite a bit of money on a campaign and website to "change" Apple, all based on their flawed report.
Currently the Green My Apple campaign site is posting a headline suggesting that Jobs's explanation of Apple's actually-quite-greenness is some sort of policy change, rather than what it is: the good news Greenpeace had previously assumed was bad.
Apple can do whatever they want to turn green, but some environmentalist won't be satisfied until every single human being on this planet is extinct.
Greenpeach can do whatever it wants to present actual information about a specific way they think Apple should change, but some Slashdot pundits won't be satisfied until every single debate is characterized as a debate between their own opinion and some unrelated extremist strawman.
Is it too much to ask for products to be made of safe materials?
Like soylent green for example. It doesn't get any more "green" than soylent green.
I demand that my PCs be made of biodegradable environmentalists!
And no other reason.
I know it's a stretch for the average Slashdotter, and the comments already posted reinforce that notion, but RTFA.
Apple has met or exceeded environmental standards in just about every respect. They've been doing it for years. Longer than most tech companies.
So what are they really guilty of? What got Greenpeace's panties in a twist? Two things:
First, Apple didn't publicize their work. They pulled a Nike and "Just did it" instead of talking about it. For this Greenpeace ranked Apple lower than other companies that just talk about doing it. Because Apple had the audacity to implement things without talking about it, they've been marked.
Second, Apple has become amazingly successful thanks in no small part to the success of iPod/iTunes and Steve Jobs. I personally hate that they killed the Newton, but I love the price of my Apple stock. This makes Apple the "publicity target." If you want publicity, mention something really negative about Apple.
Greenpeace is media whore mongering. Plain and simple.
I for one am glad that Apple has responded, perhaps not directly to Greenpeace but in a round about way they bitch slapped them. Greenpeace deserves it. The organization should either do real work, or disappear. This attempt to keep themselves relevant is a joke. Greenpeace made no attempt to measure or show in any statistically sound way the real efforts by the companies they ranked.
Lead by example. Apple's got a history of that.
What's Greenpeace got? A bunch of nut cases who signed a petition against dihydrogen-monoxide?
http://video.google.com/url?docid=-38781988658601"The avalanch has already started, it is too late for the pebbles to vote." -Kosh
From Apples Release:
From the Greenpeace response:
Umm
Way to go making it seem like you're important, having an impact, and therefore worthy of large $$$ donations.
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I'm against hyperbole as much as the next guy, but in this case things like The Voluntary Human Extinction Movement do actually exist. The idea is that humans should live rich, productive lives, but stop reproducing, because we're doing more harm than good by continuing this way (both to ourselves and the planet). The rationale is further that all the reasons for having kids are ultimately 'bad' or 'selfish' and thus it is our moral responsibility to overcome our natural tendency to have kids, and instead "do the right thing"--become extinct.
Now, most people who subscribe to this "movement" are doing it as a joke, or because they are rationalizing the fact that they don't have kids. But some of them really seem to be arguing honestly for self-extinction of the human race.
Anyways, just thought you'd be interested to know. I'm not trying to diminish your point against exaggeration.
Some business leaders are so greedy they won't be happy until we're all working down in the coal mine for nothing
No,as we are reminded regularly on slashdot, all business leaders are required to maximize (short term) shareholder value as their sole motivation. As a result all business leaders must see to it that we're all working down in the coal mine for nothing. Anything less would be a perversion of capitalism.
Only after he dubbed it iSeal Mini.
"But I have never read anything from green peace talking about the health of humans unless it is prefaced with the environment and something to do with it"
You mean to say that an environmentalist group doesn't talk about the health of humans, unless it's got something to do with the environment? Never! Next you'll be telling me that the Free Software Foundation doesn't care enough about Darfur, except insofar as regards the Sudanese software industry. And Human Rights Watch is conspicuously silent on the Ivory Trade, unless there's a human rights angle. And the Campaign Against the Arms Trade has conspicuously failed to denounce the bastards who dropped their rubbish in my back garden last Wednesday week! Stinking hypocrites, the lot of them!
What is the world coming to, when single-issue pressure groups just stick to whatever single issue it is they were set up to campaign on?
Greenpeace was already once taken to task on this issue, to the effect that real scientists and computer industry officials flat out said Greenpeace was making shit up about a lot of what Apple was doing, and that they where using Apple only because
1) Many of Greenpeaces own members are Apple users.
2) They are high profile
And even in Jobs own letter, while being very tame, takes them to task for their supposed evidence as well, by pointing out many of the Companies they considered good at environmental concerns where doing LESS than Apple was.
So you really have to wonder, are Greenpeace out to make the world actually better? Or have they grown so big as to be a perpetual money machine for its own officials, which need to keep themselves in the news to continue to make more money.
Remember the Environmental industry is a multi-billion dollar industry, just the same as the NRA, or PETA, or any other concerns groups.
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