Disney Says, You WILL Watch the Ads

smooth wombat writes "ABC and ESPN, both owned by Disney, have struck a deal with cable operator Cox Communications to offer hit shows and football games on demand, but with the condition that Cox disable the fast-forward feature that allows viewers to skip ads. This is the first agreement of its kind. It only applies to Cox's video-on-demand service and will not affect viewers using DVRs to fast-forward through ads. The companies will also test technology that will place ads in shows based on ZIP Codes and geographic area, and 'freshen' the ads with new ones every few days."

Comments

Re:Neither is it "content"

[MBraynard]

No, it has a lot in common with your "real doll", actually, because just like your wife, it won't exist unless you pay for it, either with the money you make peeling potatoes or the money the network makes by selling ads.

Even the bum on the corner with the banjo wouldn't be there if he didn't have some expectation of someone dropping a few dollars in his hat.

Re:TV? Why?

[Clete2]

I read that entire article about the man not owning a TV. I would be fine if he just didn't own one, but he's to the point of being extremely obnoxious. That's absurd. If I met him, I would punch him in the face.