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Traffic Fraud Inflates Video Site Popularity

Posted by kdawson on from the forced-visit-traffic dept.

Dotnaught writes "A new study by spyware researcher Ben Edelman finds that spyware-driven traffic inflation is common, particularly at video sites. The study identifies Bolt.com, GrindTV.com, Broadcaster.com, Away.com, RooTV.com, and Diet.com as the beneficiaries of spyware-driven traffic. 'Our measurement systems are inaccurate for the amount of trust we'd like to put into them,' Edelman said. 'So that's the puzzle: How do you build an advertising economy when the number can't be trusted?'"

1 of 114 comments (clear)

  1. Advertising is inherently untrustworthy by ddoctor · · Score: 0, Offtopic

    How do you build an advertising economy when the number can't be trusted?

    Nothing to do with advertising can be trusted. That's the whole point - it's bullshit intended to manipulate you into giving your money away - how do you establish trust in that kind of parasitic activity? You just don't. You open your eyes to the reality and filter out the bullshit.