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Long Range Eye Tracking for Advertisers

Posted by samzenpus on from the The-unseen-mechanized-eye dept.

holy_calamity writes "A Canadian firm has launched a device that can track the gaze of multiple people from up to 10 metres away. Originally developed at Queen's University, Ontario, they hope to sell it to advertisers to allow them to monitor how many people look at their ads. Admittedly they are trying more benign stuff too like better hearing aids, but I doubt that will make up for movie posters that make a song and dance whenever you glance their way."

14 of 134 comments (clear)

  1. So all my paranoid fantasies will come true? by Nursie · · Score: 2, Funny

    They will be able to tell where I'm looking. Advertisers, Law Enforcement, that hot chick on the underground...

    Damn

    1. Re:So all my paranoid fantasies will come true? by malsdavis · · Score: 2, Funny

      A pair of dark glasses and a 70's style trenchcoat will fix that. The hot chick will never suspect a thing.

    2. Re:So all my paranoid fantasies will come true? by not-enough-info · · Score: 2, Funny

      Hello Mr. Yukkamoto and welcome back to the GAP!

      --
      ---k--
      </stupid>
    3. Re:So all my paranoid fantasies will come true? by wizzahd · · Score: 2, Funny

      HAHA!
      "You can't see through them," they said!
      "Who would wear those?!" they said!

      The best move I ever made was patenting tin foil glasses!

  2. What could go wrong? by Anonymous Coward · · Score: 5, Funny

    1. "Honestly honey, I was not looking at her breasts and that camera is a lying snitch".
    2. "Hey Bob, couldn't help to notice that you were staring at your crotch. Could I interest you in a Corvette?"
    3. "PLEASE PULL UP YOUR PANTS".

  3. Are you looking at me? by tinrobot · · Score: 2, Funny

    Are you looking at me?

    I'm sure Travis Bickle would have something to say about this...

  4. Oh no... by MrSteveSD · · Score: 4, Funny

    I hope they don't start building these devices into women's clothing.

  5. Um, sunglasses anyone? by justsomecomputerguy · · Score: 3, Funny

    just a low-tech thought... But where will I find a pair that don't clash with my tinfoil hat?

  6. Beat the system ... by Tribbin · · Score: 2, Funny

    ... cross your eyes.

    --
    If you mod this up, your slashdot background will turn into a beautiful sunset!
  7. Somebody's gotta say it, might as well be me... by Crazyscottie · · Score: 5, Funny

    In Soviet Russia, movie posters watch YOU!

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    Just because it can't be explained doesn't mean it isn't true. Science fits into reality... not the other way around.
  8. Already here by PPH · · Score: 5, Funny

    A Canadian firm has launched a device that can track the gaze of multiple people from up to 10 metres away.


    Such devices already exist. They're called tits.

    --
    Have gnu, will travel.
  9. I will smash or destroy every one I come across by DragonTHC · · Score: 2, Funny

    This sort of device will not be tolerated by me or my species.

    I firmly believe that advertisers should be put on a secluded island so they can fight to the death.

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    They're using their grammar skills there.
  10. A killer app (and partner) by can56 · · Score: 3, Funny

    for this technology: Apple Computer announced today that it has developed a computer chip that can store and play music in women's breast implants. The iBreast will cost $499 to $599. This is considered to be a major breakthrough because women are always complaining about men staring at their breasts and not listening to them. Imagine if, everytime you looked at a breast, it played music!

  11. Re:RTS by mleugh · · Score: 2, Funny

    My god, you're right! Nostril flaring (à la fluffy bunnies) would be a much better control method.

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    /u2404