Slashdot Mirror

← Back to Stories (view on slashdot.org)

Long Range Eye Tracking for Advertisers

Posted by samzenpus on from the The-unseen-mechanized-eye dept.

holy_calamity writes "A Canadian firm has launched a device that can track the gaze of multiple people from up to 10 metres away. Originally developed at Queen's University, Ontario, they hope to sell it to advertisers to allow them to monitor how many people look at their ads. Admittedly they are trying more benign stuff too like better hearing aids, but I doubt that will make up for movie posters that make a song and dance whenever you glance their way."

6 of 134 comments (clear)

  1. What could go wrong? by Anonymous Coward · · Score: 5, Funny

    1. "Honestly honey, I was not looking at her breasts and that camera is a lying snitch".
    2. "Hey Bob, couldn't help to notice that you were staring at your crotch. Could I interest you in a Corvette?"
    3. "PLEASE PULL UP YOUR PANTS".

  2. Oh no... by MrSteveSD · · Score: 4, Funny

    I hope they don't start building these devices into women's clothing.

  3. Um, sunglasses anyone? by justsomecomputerguy · · Score: 3, Funny

    just a low-tech thought... But where will I find a pair that don't clash with my tinfoil hat?

  4. Somebody's gotta say it, might as well be me... by Crazyscottie · · Score: 5, Funny

    In Soviet Russia, movie posters watch YOU!

    --
    Just because it can't be explained doesn't mean it isn't true. Science fits into reality... not the other way around.
  5. Already here by PPH · · Score: 5, Funny

    A Canadian firm has launched a device that can track the gaze of multiple people from up to 10 metres away.


    Such devices already exist. They're called tits.

    --
    Have gnu, will travel.
  6. A killer app (and partner) by can56 · · Score: 3, Funny

    for this technology: Apple Computer announced today that it has developed a computer chip that can store and play music in women's breast implants. The iBreast will cost $499 to $599. This is considered to be a major breakthrough because women are always complaining about men staring at their breasts and not listening to them. Imagine if, everytime you looked at a breast, it played music!