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Long Range Eye Tracking for Advertisers

Posted by samzenpus on from the The-unseen-mechanized-eye dept.

holy_calamity writes "A Canadian firm has launched a device that can track the gaze of multiple people from up to 10 metres away. Originally developed at Queen's University, Ontario, they hope to sell it to advertisers to allow them to monitor how many people look at their ads. Admittedly they are trying more benign stuff too like better hearing aids, but I doubt that will make up for movie posters that make a song and dance whenever you glance their way."

8 of 134 comments (clear)

  1. What could go wrong? by Anonymous Coward · · Score: 5, Funny

    1. "Honestly honey, I was not looking at her breasts and that camera is a lying snitch".
    2. "Hey Bob, couldn't help to notice that you were staring at your crotch. Could I interest you in a Corvette?"
    3. "PLEASE PULL UP YOUR PANTS".

  2. It's a Phillip K. Dick Future, by justsomecomputerguy · · Score: 4, Insightful

    we'll just be living in it.

  3. Privacy by ZDRuX · · Score: 4, Interesting

    I hope some privacy groups outlaw this. I understand that being in public means you're open to any prying eyes about how you're dressed, which direction you're heading in or even the things to say to other people in the open. But tracking eye movement? I`m not sure if that feels "ok" with me... It's common understanding that even in public your "thoughts" are private and your own.. wouldn't it also apply to what your mind decides to look at?..

    If I decide to sneak a peak at an ad that shows a gay couple.. or shows an ad on how to deal with drug addiction.. will I be labeled as a gay drug addict to that/those companies?

    Maybe I should take off my tin foil hat for a bit and get some fresh air.. hopefully I`m just over reacting.

    --
    The magical number is: 09 F9 11 02 9D 74 E3 5B D8 41 56 C5 63 56 88 C0
  4. Oh no... by MrSteveSD · · Score: 4, Funny

    I hope they don't start building these devices into women's clothing.

  5. Better uses by bender647 · · Score: 4, Interesting

    I'd rather see this technology used to track my focus on the desktop.

  6. Advertisements kill everything by mangu · · Score: 5, Insightful
    Advertisers need to end their delusions, they must realize that they nearly killed the internet, and are in the process of killing TV


    Marketing is one of the most obnoxious influences in modern history, perhaps only lawyers and religion are as destructive.


    There are people like engineers, programmers, farmers, teachers, machinists, etc, who do productive work. These people *create* goods and services. They *generate* stuff that people enjoy, the result of their work is more than the input.


    What marketing does to their customer is, if everything goes well, to increase market share, which means another corporation loses an equivalent market share. Marketing generates nothing. The result of marketing is always less than the input.

  7. Somebody's gotta say it, might as well be me... by Crazyscottie · · Score: 5, Funny

    In Soviet Russia, movie posters watch YOU!

    --
    Just because it can't be explained doesn't mean it isn't true. Science fits into reality... not the other way around.
  8. Already here by PPH · · Score: 5, Funny

    A Canadian firm has launched a device that can track the gaze of multiple people from up to 10 metres away.


    Such devices already exist. They're called tits.

    --
    Have gnu, will travel.