Slashdot Mirror
HBO Exec Proposes DRM Name Change
surfingmarmot writes "An HBO executive has figured out the problem with DRM acceptance — it's the name. HBO's chief technology officer Bob Zitter now wants to refer to the technology as Digital Consumer Enablement. Because, you see, DRM actually helps consumers by getting more content into their hands. The company already has HD movies on demand ready to go, but is delaying them because of ownership concerns. Says Zitter, 'Digital Consumer Enablement would more accurately describe technology that allows consumers "to use content in ways they haven't before," such as enjoying TV shows and movies on portable video players like iPods. "I don't want to use the term DRM any longer," said Zitter, who added that content-protection technology could enable various new applications for cable operators.'"
"You can polish a turd, but it's still gonna be a turd."
Sig cannot be found.
Consumer Rights Access Program
that's just crap.
Errrr, given that DRM stands for "Digital Restrictions Management", isn't talking about "DRM restrictions" redundant?
Don't piss off The Angry Economist
... welcome the king of stupid idea overlord
Sorry, this one just had to get out. Sometimes, people are stupid, but this time, this guy is the KING.
No sig for now.
They learned it and are starting to forget it again.
Software makers used to make you jump through lots of hoops, including hardware dongles, discs that couldn't be copied, etc.
Then they mostly gave up. Then serial numbers became common, now this online activation stuff.