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Scientists Offer New Way to Read Online Text

An anonymous reader writes "Scientists at a small startup called Walker Reading Technologies in Minnesota have determined that the human brain is not wired properly to read block text. They have found that our eyes view text as if they're peering through a straw. Not only does your brain see the text on the line you're reading, but it's also uploading superfluous information from the two lines above and the two lines below. This causes your brain to engage in a tug of war as it fights to filter and ignore the noise. The result is slower reading speeds and decreased comprehension. The company has developed a product that automatically re-formats text in a way that your brain can more easily comprehend."

11 of 404 comments (clear)

  1. Low tech workaround by SlayerofGods · · Score: 4, Interesting

    I personally just highlight the text with my mouse as I read through an article seems to help me keep my place and read faster.
    Of course it drives anyone reading over my shoulder nuts....

    --

    Technology, the cause of and solution to all of life's problems.
  2. If it was really better... by AKAImBatman · · Score: 4, Interesting

    ...someone would have already invented this "new" method. Unfortunately, it's not better. The text is certainly easier to follow (which proves the research), but that's only half the battle. The formatting implies certain cues such as tone, volume, and emphasis. By reformatting the text, the software loses the original cues and accidentally adds new ones. The new cues may change the overall meaning of the text resulting in a failure to communicate.

  3. Slower reading speeds? by UncleTogie · · Score: 4, Interesting

    ... uploading superfluous information from the two lines above and the two lines below...The result is slower reading speeds and decreased comprehension.
    WTF? This is how I've always done speed-reading...
    --
    Don't tell me to get a life. I'm a gamer; I have LOTS of lives!
    1. Re:Slower reading speeds? by Bamafan77 · · Score: 3, Interesting

      WTF? This is how I've always done speed-reading...
      Everyone claiming to speed read is probably just scanning text. True speed reading (1000 words per minute with high comprehension) is basically a myth.
  4. Looks Like an Ad or Poster by UCRowerG · · Score: 3, Interesting

    Does anyone else see the similarity between the formatted text and what many advertisers and graphic designers have been doing for years?

  5. Less confusing? by Aladrin · · Score: 5, Interesting

    That's supposed to be LESS confusing? My eye jumps to the colored words first, which appear to be picked almost randomly. (It looks like they are actually the verbs of the sentences.) Then I have to force my eye back to the beginning of the sentence and try to ignore the different colors. Then, because there's a break between that sentence and the next, I have to do the same thing all over again.

    And what's the difference if my eyes are pulling words from the previous and next sentence or the pieces of the current one? It's still giving me information that I don't need -right now- in the sentence.

    And the additional poem-like formatting is also confusing, as special formatting usually -means- something.

    Training myself to read this, which is only used online and only if licensed by this company, would be a hassle. And used very little.

    --
    "If you make people think they're thinking, they'll love you; But if you really make them think, they'll hate you." - DM
  6. 700 Words Per Minute by rrhal · · Score: 3, Interesting

    My uncle could read 700 words per minute. He would look a section of a page and grab part of 3 or 4 lines at once. He brain would be putting the lines back together while he was scaning the next section. He always read that way. He was a farmer - he almost no time for reading in the summer but long stretches in the winter. He could easily read over 100 books in that time.

    In other words the effect that this process is fighting can be used to read much faster than most of us do. I can't do it for more than a few minutes but if you trained early enough or hard enough I think you could get there.

    --
    All generalizations are false, including this one. Mark Twain
  7. Re:Seuss - No, it's Code Formatting! by mblase · · Score: 5, Interesting

    Well, it's not just indenting -- you can see from the highlights that they're breaking lines according to where the verbs are, kinda like those sentence diagrams you hated doing in junior high, and indenting according to the role that verb plays.

    (On the flip side, this seems to suggest that the engine needs to work entirely differently based on what language you're reading.)

    I'm kind of impressed, actually, in that the engine makes any kind of text look and read like non-rhyming poetry, implying that poets figured this technique out centuries before anyone actually codified it.

  8. Re:Dr. Seuss by smallfries · · Score: 4, Interesting

    Maybe I'm bucking the trend so far, but I found the reformatted versions harder to read than normal text. You're right about their bad comparison - but comparing their "poetic" formatting against normal text on a webpage (not their example) makes me think that ther technique makes it harder to read.

    Their "revelation" about how the eyes scan a page is well known and understood in page design and layout. Also, the idea that the brain has to remove "clutter" from the surrounding words is false. The brain uses the pattern of the text above and below to help the eye scan back to the beginning of the line quickly. Also the brain interprets the surrounding text to get an earlier chance to parse what is coming. The line underneath is processed before it is consciously read, kind of a warm-up run.

    Sadly I can't remember where I read this, or find a reference to it...

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  9. Re:Dr. Seuss by dgatwood · · Score: 4, Interesting

    No joke. For those of us aural thinkers, this is the most annoying presentation possible. You stop in the middle of a phrase. If they diced it up by phrases, it wouldn't be bad, but hearing the words "I think" followed by a pause while your eye scans down to the words "I can" in the next line.... It's worse than children's books. It is absolutely horrible for me to read those samples.

    Here's a version of that paragraph rewritten in this style. Tell me if you have a harder time reading it.

    No joke.
    For those
    of us aural thinkers,
    this is
    the most annoying presentation
    possible.
    You stop
    in the middle
    of a phrase.
    If they
    diced it up
    by phrases,
    it wouldn't be
    bad,
    but hearing the words
    "I think"
    followed by
    a pause
    while your eye
    scans down
    to the words
    "I can"
    in the next line....
    It's worse
    than children's books.
    It is
    absolutely horrible
    for me
    to read those samples.

    Don't get me wrong, block text is hard to read, but this can be improved significantly through using fonts that are large enough to read, using a serif font to provide additional clues about letter shapes, leaving more space between lines, and limiting your paragraphs to no more than about three or four lines of text. You don't have to insult the intelligence of the reader to get a point across...
    like my post
    seems
    to do,
    but really
    doesn't.

    --

    Check out my sci-fi/humor trilogy at PatriotsBooks.

  10. Re:For me, the vertical text was awful by jdray · · Score: 4, Interesting

    The GP's reformatted paragraph didn't take into account the line indentation that the article showed.  I think part of the trick for them is to make the "carriage return" shorter, making your eyes have to travel less distance to get to the next piece of the sentence.  Note how, in the article, the lines that started indented were short, so that the distance from the end of them to the beginning of the next line, which was indented less, still wasn't much?  This keeps the text from creeping across the page as it goes down.

    Also, if you try to read
        something that
      is randomly
    broken
         along indeterminate
       points in a sentence,
    then it will be
       much harder to
    read than if it has

          been dissected into
       parts that pay attention
              to the natural
         breaks in the language.

    --
    The Spoon
    Updated 6/28/2011