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CBS Moving To Syndication Across the Internet

Posted by Zonk on from the don't-come-to-us-we'll-come-to-you dept.

An anonymous reader writes "The Wall Street Journal takes a look at the new online media strategy being rolled out by CBS. Just over a year ago they rolled out their 'Innertube' service on the CBS website. The streaming video offering allowed viewers to watch sports and reruns directly on the web, but required potential consumers to view the video on CBS.com. That didn't work, even a little bit. So, they've learned their lesson: 'The company plans to pursue a drastically revised strategy that involves syndicating its entertainment, news and sports video to as much of the Web as possible. It represents a stark departure for the TV industry. Most of CBS's major competitors, including Walt Disney Co.'s ABC, General Electric Co.'s NBC Universal and News Corp.'s Fox, are to some degree all betting that they can build their own Internet video portals. Starting this week, an expanded menu of CBS's video content will be available for free to consumers on as many as 10 different Web sites ranging from Time Warner Inc.'s AOL to Joost Inc., a buzzy online video service that is just rolling out. The company calls its new venture the CBS Interactive Audience Network.' This new push is tied into a new advertising strategy, which is covered in-depth in the article."

8 of 71 comments (clear)

  1. Dvorak says iPhone delayed again !! by Anonymous Coward · · Score: -1, Offtopic


    Dvorak says iPhone delayed again !!

    1. Re:Dvorak says iPhone delayed again !! by Anonymous Coward · · Score: -1, Offtopic

      well if dvorak said it, it must be true.

    2. Re: Dvorak says iPhone delayed again !! by Anonymous Coward · · Score: -1, Offtopic



      Dvorak says iPhone delayed again !!

  2. Astroturfing? by Anonymous Coward · · Score: -1, Offtopic

    This seems like nothing more than an advertisement for Joost. Why is this article supposed to be compelling, or even noteworthy?

  3. -1 off topic by HalifaxRage · · Score: -1, Offtopic

    nuff said

    --
    bomb the us up set someone
  4. More importantly... Bob Barker is retiring by GoatMonkey2112 · · Score: -1, Offtopic

    This new article made me take a look at cbs.com and while there I noticed that Bob Barker is retiring after 35 years of The Price is Right, possibly the greatest gameshow ever. It's a sad day.

  5. nooo by Skizmo · · Score: -1, Offtopic

    aaargh .. stop clogging the tubes !!

  6. Doomed to fail - it's CBS, after all by Anonymous Coward · · Score: -1, Offtopic

    Let's see, they can't understand why "fake but accurate" isn't worthy of being shit on by Edward Murrow's ghost. And they blame the failure of oh-so-cute-and-perky Katie Couric as a serious news anchor on misogyny.

    seeBS, indeed.