Microsoft Buys Ad Firm for $6 Billion

bain writes "The BBC is reporting that Microsoft has agreed to buy the digital marketing firm Aquantive, in what will be its biggest ever acquisition. The software giant spent almost $6 billion acquiring the agency, in its first bid to tackle the online advertising market. 'The deal is expected to be completed in the first half of 2008, subject to regulation. Microsoft said the expensive price tag was worth it to access the complementary technology of Aquantive. The firm will continue to operate from Seattle as part of Microsoft's online operations, and will help the software giant broaden the scope of services its MSN consumer internet unit can offer. Microsoft is the latest technology firm to pounce on the shrinking independent online advertising sector.'"

Comments

Microsoft Cult

[Foofoobar]

Oh there's a Microsoft-cult. It just consists of those stupid enough to invest in stock that has flatlined for the last 5 years and those silly enough to put all their development experience in one basket. You say anything about Microsoft that they don't like whether it's true or not and they instantly get panicky because you are either A) affecting their stock price or B) might actually be right and they would have to confront the fact that they are one trick ponies as developers (regardless of all the .NET hype).