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Piracy Economics

Reader Anonymous Coward the younger sends in a link to an article up at Mises.org on the market functions of piracy. The argument is that turning a blind eye to piracy can be a cheap way for a company to give away samples — one of the most time-proven tactics in marketing. The article also suggests that pirates creating knock-offs might just be offering companies market feedback that they ought to attend to. (Microsoft, are you listening?)

7 of 347 comments (clear)

  1. Piracy is marker of immature market by Harmonious+Botch · · Score: 5, Insightful

    Or the marker of a market that changes very quickly. And I think that currently the OS market is both.

    Once a market is mature and stable, each major supplier within that market will have a product for all market segments. ( With cars, almost every manufacturer has a cheap sedan, a mid-size, an SUV, etc. Books come in limited signed editions, then the hardcover, then the quality size paperback, then the pocket paperback. )

    There are some markets that are inherently unstable - like fashion - in which illegal knock-offs will always be practical. But in most mature makets the legitimate sellers fill every niche so well that the marginal costs of piracy are not worth it.

    MS will get pirated until they have half a dozen or a dozen versions of their product. It would be practical for them to give away the low end version.


    PS: This even applies to labor markets. In that case we call the piracy 'slavery', and the low end versions 'volunteers'.

    1. Re:Piracy is marker of immature market by Khaed · · Score: 5, Interesting

      MS will get pirated until they have half a dozen or a dozen versions of their product. It would be practical for them to give away the low end version.

      They have quite a few versions of Vista.

      MS will always be pirated. If they give away the low end, people will pirate the high end because that's what they want. Paint is given away for free with every Windows computer, Gimp is free, yet Photoshop is probably one of the most pirated programs in existence, after Windows and possibly Office.

      While the car and book analogies make sense, Microsoft isn't actually hurt by people pirating Windows. Windows has always been pirated and they're a billion dollar company. One of the reasons for this is that you can pirate all you want at home, but if you're a business caught pirating, you are going to get screwed. In an uncomfortable place. (and not like in a station wagon)

      Short of giving all versions of Windows away, MS will be pirated. They might as well make the best of it and work it to their advantage.

  2. As I recall... by AKAImBatman · · Score: 5, Interesting

    ...wasn't there some sort of memo that was leaked from Microsoft that basically said the only reason why Windows 3.1 became popular was because it was the most pirated software ever?

    As it so happens, I used to sell a product which required a simple registration key to upgrade to the full version. (The free version never shut off, but it had fewer features.) After noticing a few Google searches for " crackz", I thought about seeding a few reg numbers to promote the product. Alas, I never got around to it, but it would have been a cool marketing trick.

    That being said, I don't agree with piracy in general. Only that it can fullfill certain market needs. If it gets too out of hand, though, it can become a serious problem to the producer. (e.g. Napster) Of course, you don't get in that position unless you're failing to meet your customer's needs in the first place. (e.g. lack of legal MP3s)

    1. Re:As I recall... by jambarama · · Score: 5, Insightful

      One particularly significant benefit (to the companies being ripped-off) to piracy is lock-in. As you said, Microsoft might not be where it is now, if it were not for piracy. I think the same goes for programs like Photoshop. Teenagers won't/can't pay $600 for Photoshop. Adobe doesn't lose anything by teen pirates who can't afford Photoshop--but they do gain another crop of kids proficient with their software. If any of these kids use Photoshop professionally, they buy a real license.

      I think this is the biggest stumbling block to free software. No one wants to use the GIMP because they can get Photoshop. If fewer could get Photoshop, fewer professionals would have Photoshop experience, and more would be willing to contribute to GIMP. Why use Ubuntu when you can get Windows?

      But you are right, if any program can be pirated without any repercussions, it WILL hurt both the company and the product's future. It is too costly to stamp out ALL piracy--costly to the produce, the enforcer, and the legitimate customers who will get some spill over--so determining the right amount is tantamount to success.

  3. Pop music's quality doesn't match it's price by Jozef+Nagy · · Score: 5, Insightful

    I've been a member of the Mises Institute for years. It's good to see Slashdot picking up on their articles.

    The author's assertion was that the innovator produces the initial, high quality product. Then the pirates produce low quality knock-offs to fulfill a market segment the initial innovator isn't fulfilling. In the case of the record industry, I'm afraid they're well past the point of innovation and the production of high quality products (at least as far as pop music is concerned). In that case they're selling a low end version of their music, but still deluding themselves into thinking it's a quality product.

    Either the quality has to go up or the price has to come down.

  4. Re:wtf? by iminplaya · · Score: 5, Insightful

    Don't confuse illegal with shady either. The law can be just as shady, like prohibition, for example, or DMCA... or for that matter, copyright...shady law that steals from the public disguised as "incentive".

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  5. Distributing Linux by nacturation · · Score: 5, Insightful

    The article also suggests that pirates creating knock-offs might just be offering companies market feedback that they ought to attend to. (Microsoft, are you listening?) So companies who distribute Linux in violation of the terms of the GPL are offering Linux developers valuable market feedback that they ought to attend to? (Linus, are you listening?)
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