MS Wants To Identify All Web Surfers

Moochman writes "New Scientist reports on a technology Microsoft is developing to identify users based on their browsing habits. Quote: 'The software could get its raw information from a number of sources, including a new type of 'cookie' program that records the pages visited. Alternatively, it could use your PC's own cache of web pages, or proxy servers could maintain records of sites visited. So far it can only guess gender and age with any accuracy,' but the aim is to be able to identify name, occupation and location as well. On a related note, The Inquirer reports on Microsoft's plans to widen the use of its identity-verification technology CardSpace, which is built into Windows Vista and available as an add-on to XP. It's being envisioned as an identity solution for the entire internet: says Kim Cameron, pioneer of the technology, 'We feel it has to solve all use cases.' (Aha, so the anonymous use cases, too, eh?) One might ask, with all of this user-ID information on hand, how long will it be until the Feds come knocking on Microsoft's door asking for help? They already have."

Comments

Google already does it...

[dada21]

I have no doubt that Google (do no evil?) already does this. I have some friends who have been banned from the AdSense network because they clicked their own ads (big no-no), but not from their own network. Laptops from other networks in the same region (say, Chicago). Google's ads definitely send back SOMETHING to Google -- maybe screen resolution + browser version + operation system + who knows what. No one really knows what it shared (someone should trace the traffic), but Google knows more than they're sharing. Heck, their Google search tells you how many times you recently visited a searched site (I log in via gmail, though).

It isn't that hard, and it won't be that hard to deflect if you're privacy crazy. I'd say this is mostly un-news, because privacy geeks will work around it, and those who don't work around it will get some benefit from targetted ads, better compensated search opportunities, and who knows what else.

Re:Umm

[ThePromenader]

Right, and just why does Microsoft thinks it has a 'right' to glean our page-viewing habits (an act akin to rummaging our underwear and sock drawers) - perhaps because that those using their software gave it to them? They assume much, but no doubt, once again, the ignorant will fall for it. MS owes its fortune to the latter aspect of their user base, so I don't see how this move is anything new.

random browsing bot

[eclectus]

it would take about 20 minutes to write a bot that would browse at random for you and render this useless. Sounds like a great way to look anonymous. Or really, really weird, depending on where your bot runs off to.....