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Apple Sued Over 'Lacking' Macbook Display
qu1j0t3 writes "Business 2.0 reports that two MacBook owners have filed a class action lawsuit charging Apple with deceptive advertising, as well as misrepresentation and unfair competition over the use of the phrase 'millions of colors' to describe the capability of the LCD displays in MacBook and MacBook Pro computers. The article likens the complaint to an an angry forum thread, and is more than a little bit skeptical of the plaintiff's motives. Perhaps it's their uncanny attention to detail. From the filing: 'The reality is that notwithstanding Apple's misrepresentations and suggestions that its MacBook and MacBook Pro display millions of colors, the displays are only capable of displaying the illusion of millions of colors through the use of a software technique referred to as dithering, which causes nearby pixels on the display to use slightly varying shades of colors that trick the human eye into perceiving the desired color even though it is not truly that color.'
History, repeat thyself. Honestly, there's a legitimate point to that. If the advertised specs say that it can display "millions of colors", then there's a reasonable expectation that a given pixel will be able to represent over 1 million colors (most likely 16MiColors, but who's counting?). Yeah, this might seem a little silly, but if you can't deliver then don't promise it.
I can imagine a graphics geek being pretty legitimately pissed about seeing gradients where he shouldn't, in the same way that if they advertised a 128-bit FPU, a programmer might be a little annoyed to find that it was really "32-bit but we cleverly fake the rest".
Dewey, what part of this looks like authorities should be involved?
Hmm... dithered images are not true-colour, so they don't display millions of colours any more than a newspaper displays more than 4 (CMYK). It gives the illusion of more, but it's not actually giving more. This is far from a laughable claim. The whole 10^6/2^20 discrepancy is laughable, this is clearly a case of false advertising. And, fyi, courts of law are by definition the most pedantic out there, as they're dealing with really important things, and so have to get to the bottom of even the most ridiculous claim. The American Idol panel is the least pedantic example I can think of :)
I never heard of this LCD dithering before. A little bit of Googling found a simple explanation of what it is, a simple test to look for it, and a detailed explanation and test.
This seems to be a very common practice on LCD screens, not just a trick used by Apple. I'm still not clear whether most LCDs use spatial or temporal dithering. It seems like temporal dithering would work very well with an LCD. They're known for their sluggish response times, so sending "80-84-80-84" at 60 Hz should result in a nice smearing into "82-82-82-82" over time.
I didn't see any dithering artifacts on my MacBook Pro (Core 2 Duo). Either it doesn't dither (unlikely) or the dithering is better than my eyes can see.
We all know that screens are actually made of red, green, and blue (RGB) dots that combine to make the apparent color of each pixel. An 8-bit screen would have 256 levels of brighness for each of those subpixels, yielding 256 x 256 x 256 = 16.8 million mixed colors. But if you wanted to be really technical you could say that the screen can actually show only 256 + 256 + 256 = 768 colors; the mixed colors are an illusion. Likewise a 6-bit screen can generate only 262 thousand colors in a given pixel at a given instant, but it can simulate many more colors over time or space.
The argument depends on how many pixels the manufacturer claims to have. If they say their screen is 1024 x 768 with 16.8 million colors then we would expect to have 786,000 independently addressable pixels, each of which comprises three RGB subpixels. If in fact it takes four RGB subpixels (1-1/3 of each 6-bit subpixel to get 8 bits) to yield 16.8 million colors then they should really only claim a resolution of 768 x 576. If, however, they do the dithering temporally and the pulsation is unnoticeable then I think continuing to call the resolution 1024 x 768 is fair.
AlpineR