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The Myths of Innovation
cgjherr writes "Ah, the technology history book, normally I'm not a fan. The writing is aloof and dry. The topics are vague, the history misinterpreted, and the lessons presented too vague to be applicable. And don't get me started on the illustrations, which are all too often pyramids with the authors perched at the top looking down on the lowly reader at the base. Thankfully, this book, "the myths of innovation" breaks all of these rules. It's an engaging, fun and quick read. The history is interesting, and the lessons presented are practical. I particularly like the author's tone. It's witty and light. Which makes this a very fast read, one that leaves you wanting even more by the end." Read below for the rest of Jack's review.
The Myths of Innovation
author
Scott Berkun
pages
176
publisher
O'Reilly
rating
Excellent
reviewer
Jack Herrington
ISBN
0596527055
summary
The history of innovation with lessons learned
The myths of innovation is about how innovation happens in the real world in companies, universities and garages around the company. The first two chapters really draw the reader in by showing the twin fallacies of the epiphany moment and the historically clean line of innovation. Learning that innovation doesn't just come as a flash, and that lots of successes have come out of copious failure encourages us to try to innovate, and to keep trying even when we believe we have failed.
This short book (147 pages of content) is presented in ten short chapters. The first two show you how anyone can be an innovator. You can think of those as the debunking chapters. The third chapter is where the author starts helping you to build some techniques to innovate. He presents how there are some reasonable methods to spur innovation and shows examples from Apple, Google, Edison, Craiglist and more.
In chapter four he shows how to overcome peoples fears of innovation and overcome the common problems with the adoption of new technologies. Chapter five, "the lone innovator", debunks the legend of, well, the lone innovator. It sounds good, and plays into our noble story of the hero, but it's not common in reality. Chapter six talks about ideas and surveys where innovators have found the ideas that they start out with. Of course, where you start is often not where you end but that's ok, since innovation is a lot more about failure than it is about success.
Chapter seven covers something I think most of us can relate to, which is that managers aren't often the innovators. Chapter eight talks about how we believe that the "best ideas always win" but that's least often the case. This sounds pessimistic, but it's actually an interesting study in how the biggest product with the most feature isn't always the best for the customer. Chapter nine, "problems and solutions", talks about framing problems to constrain the creativity and innovation. The final chapter, "innovation is always good", is at the same time the most amusing and disturbing. It covers innovations from the automobile to DDT and presents that innovation, no matter what, is always good. Agree or disagree the points are well presented.
As I say I really enjoyed this book. It's an easy read that is hard to put down. What's more it's really motivating. After reading this book you will want to dig right back into those crazy ideas lurking around in the back of your mind and give them another shot. With this book, you will have a few more tools at your disposal to turn your ideas into reality.
You can purchase The Myths of Innovation from amazon.com. Slashdot welcomes readers' book reviews -- to see your own review here, read the book review guidelines, then visit the submission page.
This short book (147 pages of content) is presented in ten short chapters. The first two show you how anyone can be an innovator. You can think of those as the debunking chapters. The third chapter is where the author starts helping you to build some techniques to innovate. He presents how there are some reasonable methods to spur innovation and shows examples from Apple, Google, Edison, Craiglist and more.
In chapter four he shows how to overcome peoples fears of innovation and overcome the common problems with the adoption of new technologies. Chapter five, "the lone innovator", debunks the legend of, well, the lone innovator. It sounds good, and plays into our noble story of the hero, but it's not common in reality. Chapter six talks about ideas and surveys where innovators have found the ideas that they start out with. Of course, where you start is often not where you end but that's ok, since innovation is a lot more about failure than it is about success.
Chapter seven covers something I think most of us can relate to, which is that managers aren't often the innovators. Chapter eight talks about how we believe that the "best ideas always win" but that's least often the case. This sounds pessimistic, but it's actually an interesting study in how the biggest product with the most feature isn't always the best for the customer. Chapter nine, "problems and solutions", talks about framing problems to constrain the creativity and innovation. The final chapter, "innovation is always good", is at the same time the most amusing and disturbing. It covers innovations from the automobile to DDT and presents that innovation, no matter what, is always good. Agree or disagree the points are well presented.
As I say I really enjoyed this book. It's an easy read that is hard to put down. What's more it's really motivating. After reading this book you will want to dig right back into those crazy ideas lurking around in the back of your mind and give them another shot. With this book, you will have a few more tools at your disposal to turn your ideas into reality.
You can purchase The Myths of Innovation from amazon.com. Slashdot welcomes readers' book reviews -- to see your own review here, read the book review guidelines, then visit the submission page.
No, I won't. Remember...
the best ideas come from senior managers. You just have to make them think they came up with it.
Curb CO2 emissions: Kill yourself today!
"Chapter five, "the lone innovator", debunks the legend of, well, the lone innovator. It sounds good, and plays into our noble story of the hero, but it's not common in reality."
In my experience each and every innovation can trace its roots back to one key insight in the mind of one person. The group can help, support, enhance and develop that insight, but without it and that key individual - there is nothing.
It doesn't matter how many monkeys you have, you're still not producing Shakespeare.
He laughed at the person, because it is not the ideas that he was lacking in - it was the time and effort of executing those ideas that was hard.
Similarly, ideas are dime a dozen. Even *good* ideas are easy to find. Don't believe me? Just work on an area for a few months and you'll find yourself coming up with unique solutions and new ideas to solve existing problems that you (or people known to you) face.
On that note, cultures and environments that encourage innovation by letting folks come up with and work on new ideas will always succeed. I do not know about geniuses, but I have seen that even the most mediocre, average person can come up with fantastic ideas under the right circumstances and under the right environment (and the right tutelage).
There is nothing wrong in mimicking something else - if you can do something better than someone else can, then by all means go ahead. It is the end result that matters, not the uniqueness of the idea.
Ideas are worthless if you can't do something with them.