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Feedburner Sale to Google Confirmed

Posted by ScuttleMonkey on from the going-going-gone dept.

Techdirt is reporting that the rumored sale of Feedburner to Google has been confirmed. "Feedburner is in the closing stages of being acquired by Google for around $100 million. The deal is all cash and mostly upfront, according to our source, although the founders will be locked in for a couple of years."

4 of 117 comments (clear)

  1. VCs have changed? by hirschma · · Score: 5, Interesting

    Back in the Web "1.0" days, VCs would never have settled for a payout that small. In fact, they'd rather have the company die - they were in the business of hitting grand-slams, looking for the billion(s) dollar(s) payout.

    This is "only" 10x. Does that mean that VCs have come to their senses? Anyone have any insight into this?

  2. what exactly does feedburner do? by andres32a · · Score: 4, Interesting

    Excuse me if this question is dumb but what exactly does feedburner do? I just don't get it.

  3. All style, little substance by Anonymous Coward · · Score: 4, Interesting

    It seems Google as acquired a lot of these marketing/advertising/blogging sites. What does this one offer the rest didnt or google couldn't develop themselves?


    For all of the macho recruiting process that Google is known for, and for all of the accompanying swagger, the reality is that Google's employees are unable to deliver beyond the patented PageRank search algorithm produced by Brin and Page and the patented Overture advertising system that Google licenses from Yahoo. That is why in the space of just a couple of years, Google has been rapidly buying up companies, from Keyhole (the original creators of Google Earth) to YouTube to DoubleClick. There is nothing technologically shattering or innovative about YouTube, so it speaks to volumes that Google paid such a large amount of money to acquire it. Every dollar spent on an acquisitions is a public admission of the incompetence of its internal employees.

  4. All your accounts are belong to us by Kris_J · · Score: 4, Interesting

    Great. That's another new Google account I have to nuke to keep my personal stuff off this juggernaut. Methinks I need my own php/mysql server on the net somewhere so I can just write and host my own stuff.