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Feedburner Sale to Google Confirmed

Posted by ScuttleMonkey on from the going-going-gone dept.

Techdirt is reporting that the rumored sale of Feedburner to Google has been confirmed. "Feedburner is in the closing stages of being acquired by Google for around $100 million. The deal is all cash and mostly upfront, according to our source, although the founders will be locked in for a couple of years."

4 of 117 comments (clear)

  1. VCs have changed? by hirschma · · Score: 5, Interesting

    Back in the Web "1.0" days, VCs would never have settled for a payout that small. In fact, they'd rather have the company die - they were in the business of hitting grand-slams, looking for the billion(s) dollar(s) payout.

    This is "only" 10x. Does that mean that VCs have come to their senses? Anyone have any insight into this?

    1. Re:VCs have changed? by Richard+McBeef · · Score: 5, Funny

      Back in the Web "1.0" days, VCs would never have settled for a payout that small...This is "only" 10x

      No shit. This is way worse than the 0X that most VC companies reaped back in the days of web 1.0.

  2. Re:Why bother? by drinkypoo · · Score: 5, Insightful

    I think they're just stamping out competition. And they don't have to keep doing it forever, either. They buy one or two more of 'em and people will stop starting them. When Google has the top three of whatever, people will mostly stop making whatever. The procedure worked for Microsoft time and time again, why not Google? :)

    --
    "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
  3. RSS for quick summaries and checking updates by Quevar · · Score: 5, Informative

    Usually when I am *online* and want to look at the news from a site... I don't grab their RSS feed, I just go to their site... You seem to be missing the idea of RSS feeds. You shouldn't be grabbing the RSS feed, your application should be and displaying the information to you so you don't have to go to their site to see what has changed. I have about 20 different sites that I pay attention to. It takes a noticeable amount of time to go to all twenty sites. So, I subscribe to their RSS feeds and when they change the content, I will see that I haven't looked at an article. Without even going to their site, I can can look at the headline and a brief summary to see if I want to read more. Many times, just a headline and a summary is all I want. I can glance through the summary in a small fraction of the time it takes to open up all the sites.

    Another way of thinking about it is for sites that don't change much. Imagine I have 50 friends who have websites that I want to check. Most of my friends only update their pages a couple times a month, but that means that on average, two sites are updated a day. I don't want to load them all every day, only when they change and RSS gives me the ability to know when they have changed.

    5 years ago, I could surf for hours at a time. Now, I have read all the aritcles I want in about 30 minutes a day and still keep up with stuff just as much.