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Dell Plans to Sell PCs at Wal-Mart
DJAdapt writes "In a departure from Dell's approach of selling machines only directly to customers, a Dell spokesman said Thursday that the computer maker will begin selling two of its Dimension desktop computers in about 3,000 Wal-Marts beginning June 10. Dell spokesman Dwayne Cox said the Wal-Mart deal 'represents our first step' into global retail. 'Customers want more and new ways to buy our products, and we plan on meeting their needs on a global level,' Cox said. 'Offering Dell Dimensions in Wal-Mart is a great example of this approach.'"
I suspect the answer will be no, but a geek can always hope.
"Do the Right Thing. It will gratify some people and astound the rest." - Mark Twain
Wow, a genuine reason to ask the question, you don't get one of those everyday!
About time! Dell loses out on those that purchase those instore HP/Compaq machines. It shouldn't take much for Dell to actually compete in that market space, which would be good all round. Web sites + Shipping is good for some people, but for the crowd that travels to Walmart twice a week; it's just easier to buy something from a store that you are always in. Plus think of the builtin marketing of just having the machines in the stores.
Went to a Super Walmart today. Loved it. It reminded me of Itoyokado in Japan.
Their PC section is o.k., I'd like to see them expand it and actually compete with Best Buy for the market share of "department store" PC retailers.
So, while there I bought:
Next, I'll be able to replace my aging desktop. Coolness, where else but in America and in a Walmart?
Politics is the art of looking for trouble, finding it everywhere, diagnosing it incorrectly and applying the wrong fix.
There goes the last shred of any goodness Dell had left.
1. They will have to compete (on price) with the Walmart eMachines
2. Corporate sales will suffer. "We use the same equipment you can get at Walmart!"
3. The clueless will badmouth Dell & walmart for selling them a broken PC. We all know it was THEM that couldn't use it, but that's what the perception will be.
Maybe they can make it work. I don't see it as an up for them, though.
Walmart is trying to bring their image up from where it now sits. They are adding wood flooring to stores in my area (fake wood..) and are trying to compete with the higher end competitor, Target. This is a good move for Walmart to try to bring their own brand up...probably not a good move for Dell. Dell would do less damage to it's brand if it chose Target in my eyes. We also need to remember that the Dell brand has lost it's quality in the eyes of those who have used the brand for 10 years. Older Dell computers where never made like the 500$ crap wagons of today... Dell was know for quality and those chose to computer on price which brought down the brand name and the quality.
I mean, who could have thought that having retail stores without immediate delivery was a good idea?
I disagree with what will happen to the perception of Dell's brand, they are big enough to withstand any ills that people might associate with Wal-Mart. Hell I am many others shop at Wal-Mart simply because of price. If low price is the story their selling its not something to be ashamed of. Plus Dell could be looking long term, get them into a lower end system through Wal-Mart and upsell them at a later date.
If Apple can go into Best Buy and survive the perception that many people of Best Buy sure Dell can handle anything from being associated with Wal-Mart
* Winners compare their achievements to their goals, losers compare theirs to that of others.
So there is going to be a NASCAR sporting Linux, Dell is shipping Linux, and Wal-Mart is selling Dells [this.article].
There are NASCAR fans who base their purchasing decisions soley on what logos are sported by their favorite NASCAR driver. If they see that penguin on the car, then see that penguin on a Dell at Wal-Mart, they'll take that penguin over the Dell with Windows.
Good? Bad? I dunno.
The PC industry (excluding Apple) has largely become a low-margin, high-volume commodity affair where low cost is king.
"Trolls they were, but filled with the evil will of their master: a fell race..." -- J.R.R. Tolkien on Olog-hai