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Dell Plans to Sell PCs at Wal-Mart

Posted by Zonk on from the just-a-bit-outside-the-norm dept.

DJAdapt writes "In a departure from Dell's approach of selling machines only directly to customers, a Dell spokesman said Thursday that the computer maker will begin selling two of its Dimension desktop computers in about 3,000 Wal-Marts beginning June 10. Dell spokesman Dwayne Cox said the Wal-Mart deal 'represents our first step' into global retail. 'Customers want more and new ways to buy our products, and we plan on meeting their needs on a global level,' Cox said. 'Offering Dell Dimensions in Wal-Mart is a great example of this approach.'"

2 of 221 comments (clear)

  1. Sold at Wal-Mart != low quality by tepples · · Score: 5, Insightful

    I can see those who know little about computers who are looking for quality rather than bargain basement pricing steering away from Dell because they will be the new "cheap Wal-Mart computers". Any more than a PLAYSTATION 3 video game console is perceived as the "cheap Wal-Mart console"?

    Dell [...] will make even less on them because a portion of the purchase price goes to Wal-Mart. As opposed to a portion of the purchase price going to DHL (or whatever shipping company Dell uses)?
  2. Re:Increase sales volume, destroy the brand by SEAL · · Score: 5, Insightful

    Either I'm missing something or this is a short-sighted move.

    You're missing the minor point that HP is killing Dell lately, and HP sells most of their computers through traditional brick&mortar channels. Dell is trying to get back in the game.