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Zune Team Getting Amnesty for iPod Use

MsManhattan writes "The Zune development team at Microsoft is apparently offering amnesty to employees who give up their iPods in favor of using the Zune MP3 player. An MSNBC employee has posted a photo on Flickr of the company's 'iPod Amnesty Bin,' which sports an image of a bitten green apple and the words 'Bite me.' Whether it's to be taken seriously or is a joke to boost employee morale is anyone's guess, and naturally no one at Microsoft was available for comment. From what can be seen in the photo, only a few early-model iPods have been deposited."

25 of 303 comments (clear)

  1. new ad campaign ineffective, misses point by yagu · · Score: 4, Insightful

    I saw the new ad by Microsoft (on American Idol, at least they're finally picking a demographic):

    Still, Microsoft is ramping up its marketing efforts around Zune in the hopes it can drum up interest in the device. The company released a pink Zune earlier this month that is outselling Zunes in white and brown, according to the company, and also launched a new print advertising campaign to promote the pink Zune called "Sync Pink." Microsoft also introduced a new TV commercial that highlights the features of Zune that differentiate it from the iPod, such as wireless sharing and the FM radio tuner.

    I asked my wife to view the ad (tivo), as I suspected the "uploading one song" (tune?, track?, can't remember) on one Zune screen, and the "downloading one song" on the screen of a Zune behind the first did not convey the "sharing" notion. Sure enough, when asked, she said "of course" she understood -- it was demonstrating how a Zune could upload and download music from the computer wirelessly (something I don't even think it really is capable of).

    I explained what it really demonstrated, and she thought that was kind of cool, but I told her she'd have to

    • encounter a fellow Zuner within fifty feet of her (unlikely)
    • could only play the shared tune 3 times OR
    • within 3 days, whichever came first
    • live with drm encumbered music
    All of which she says (said) "ewwwwww!" to, and not in a good way. Zune is hardly a product that lights a fire under any consumers' desires.
    1. Re:new ad campaign ineffective, misses point by soupd · · Score: 5, Insightful

      And anybody who bought into Microsoft's 'Plays For Sure' DRM, which Zune doesn't support, is surely going to think twice before picking a Zune over an iPod.

    2. Re:new ad campaign ineffective, misses point by fistfullast33l · · Score: 2, Insightful

      All of which she says (said) "ewwwwww!" to, and not in a good way

      Does anyone ever say ewwww in a good way?

    3. Re:new ad campaign ineffective, misses point by NiceGeek · · Score: 3, Insightful

      How many times does it have to be said? The DRM on music purchased from iTunes is the fault of the record labels not Apple. Apple is trying to get the lables to buy in on non-DRM music. The "iTunes lock-in" is FUD plain and simple.

    4. Re:new ad campaign ineffective, misses point by mugnyte · · Score: 2, Insightful


        Exactly - MS's ad campaigns are battling...MS prior customers! Most people I see with a Zune tell me not to get one..they don't use the over-Pod features. Additionally, when they want to share some music.. they talk about simply giving me a thumbdrive to copy. WTF is MS thinking...Zune's DRM makes it DOA - as judged by MS's own Zune owners!

    5. Re:new ad campaign ineffective, misses point by Andy+Dodd · · Score: 4, Insightful

      I think the point made a few posts up was that people are angry with MS not because of DRM in general, but because they pushed the "Plays for Sure" DRM initiative, which had two problems:

      a) It didn't really "play for sure" even on devices that were theoretically compatible and supported
      b) After heavily marketing PlaysForSure, Microsoft made their very first self-branded media player incompatible with it. Not just "claimed compatibility that doesn't work" but explicitly "not compatible".

      As much as Apple's DRM sucks, at least one thing can be said about it - It's compatible with every iPod ever released since Apple started using that DRM technology, and as far as anyone can tell will continue to be compatible with all future iPods. Yes, you're locked in to Apple hardware, but at least you don't have to rebuy your music every time Apple releases a new iPod, whereas Microsoft's track record with compatibility is awful, even between different versions of their own products.

      --
      retrorocket.o not found, launch anyway?
    6. Re:new ad campaign ineffective, misses point by Rycross · · Score: 2, Insightful

      I can see that line of reasoning.

      Of course you also have freaks like me who'd just buy the CDs and rip instead.

    7. Re:new ad campaign ineffective, misses point by LWATCDR · · Score: 3, Insightful

      "So I wonder if iTunes 1.0 is all cosy and content if you plug a 2G Nano into it... ?"
      Actually a better question is can you still put music you bought with iTunes 1 onto your new iPod. The answer I believe is yes.

      --
      See my blog http://ilovecookes.blogspot.com/ for light hearted technical information.
    8. Re:new ad campaign ineffective, misses point by Anonymous Coward · · Score: 1, Insightful
  2. Uptake ? by Space+cowboy · · Score: 5, Insightful

    So, according to a manager at Redmond, there are ~16,000 iPods at MS-HQ. From looking at that bin, they've managed to get about 0.1% of those people to "upgrade" to a zune...

    I especially love the employee who gained brownie-points by putting something (anything!) in the ipod-bin, even if it was only an iPod *cover* [huge grin]. I wonder if Steve (that's Balmer, in case of confusion) was watching him walk on by, and he thought he had to put *something* in...

    If MS can only get 0.1% of their *own* people to switch, they ain't gonna make it too big in the far more neutral marketplace...

    Simon.

    --
    Physicists get Hadrons!
    1. Re:Uptake ? by holden+caufield · · Score: 2, Insightful

      From the date of that article, that figure is from more than two years ago. I'm sure the total number of iPods on campus is much, much higher now.

      --
      I'll create an amusing sig when I have something meaningful to post.
    2. Re:Uptake ? by Mockylock · · Score: 3, Insightful

      I know of 4 people that ditched their iPods when they gave up on them in the past 7 months. It doesn't necessarily mean people are "switching" due to a new product, but more along the lines of not ditching an existing product simply because it's an "IPod" and it works for what they use it for.

      Yesterday, a woman I work with asked me for help with her iPod because it prompted her to reset all the software on it, and it was the 4th time she had to do it. She asked me for a different alternative and I told her.

      The only thing the iPod has going for it nowadays is the clickwheel and it being a fad. Hell, after getting rid of mine.. I STILL have the habit of calling my zune an iPod.. just because ipod is cliche when talking about an mp3 player.

      I hear fewer horror stories from actual zune owners than I hear from iPod users. But, the ipod will continue selling like hotcakes because everyone knows the name.

      Anyone could make a product with 400 more features including a free blowjob, and iPod fans would say it was shit because the blowjob was only good for one use, and it wasn't by a thai hooker.

      --
      "Please, shut up. Just when I think you can't say anything more stupid, you speak again." -Archie Bunker.
  3. Tips by N3Roaster · · Score: 2, Insightful

    Those early model iPods weren't put there by real employees giving up iPods. It's like a tip jar. You always start it out with a little in there to give people the idea.

    Disclaimer: I own neither an iPod nor a Zune. I have an off brand music player.

    --
    Remember RFC 873!
  4. Corporate welfare? by aero6dof · · Score: 4, Insightful

    I'm missing something here. Why would anyone deposit a few hundred dollars worth of hardware into essentially a trash bin for the sake of an anonymous show of company loyalty?

  5. I have a feeling the ipods in the bin are all by lena_10326 · · Score: 3, Insightful

    ....DOA or broken. Otherwise, the bin would have been pilfered.

    --
    Camping on quad since 1996.
  6. Make a better Zune by PackMan97 · · Score: 5, Insightful

    I would think that the Zune team should be working on making a better mp3 player instead of trying to guilt trip MS employees into giving up their iPods.

    Heck, it should be mandatory for every single employee on the Zune team to have an iPod just so they know what the best in breed mp3 player looks like.

  7. Microsoft unwilling to learn by gilesjuk · · Score: 3, Insightful

    Maybe if Bill Gates, Steve Ballmer and others actually asked their employees what they like about the iPod and why they don't own a Zune then they would learn something.

    But instead they are too arrogant to realise their product isn't good enough.

  8. iPods, Zunes, Archos, etc etc ad infinitum by The+Living+Fractal · · Score: 3, Insightful

    None of these devices interest me anymore. I used to own a 30gb iPod video.

    The screen died after two months. The backlight wouldn't turn on anymore.

    Instead of getting a new iPod (ebay to me: gg) I recently purchased an HTC Hermes (Cingular 8525) for slightly more than the cost of a new iPod.

    It's serves as my:

    -Mp3 player (I have 8gb of storage and I'm telling you, when I pick the songs I really want, instead of the thousands I don't care about at all, I have PLENTY of storage)
    -Digital camera for everyday use (if I want greater than 1600x1200 I use my Canon, usually 1600x1200 is plenty)
    -Cell phone
    -PDA running windows mobile; it synchronizes all my appointments and reminds me in advance of upcoming birthdays/holidays
    -Instant Messenger and e-mail (has built-in WiFI G)

    I got all that for trading the storage space for movies on a 2.5" screen and music that I am constantly hitting next to get to a better song.

    Please tell me, for pure mp3 players/storage devices, where's the appeal now?

    TLF

    --
    I do not respond to cowards. Especially anonymous ones.
  9. Re:In other news by fistfullast33l · · Score: 5, Insightful

    Who the heck modded you interesting? Is their sarcasm-meter broken? Just because someone says the word interesting, doesn't make them interesting.

    Insightful +1

  10. Amnesty? by Anonymous Coward · · Score: 1, Insightful

    Amnesty from what? This is probably an internal joke to boost moral, but if it wasn't what do they receive amnesty from? Being fired for owning a personal device?

  11. No Warranty? by green+pizza · · Score: 2, Insightful

    > The screen died after two months.
    > The backlight wouldn't turn on anymore.

    What about the warranty? Didn't Apple honor it? You should have at least had Apple fix the iPod under warranty so you could sell it on eBay. The semi-recent iPod Video models fetch a good amount of money on eBay!

    Heck, I'll take your dead iPod if you don't want it.

  12. Re:You guys are all nuts. by imamac · · Score: 2, Insightful

    a bigger screen than the tiny ipod one
    Same resolution though. That just means you need to hold the Zune a little further away...

    Yes the Zune has its own software, but thats no diffrent than itunes being seperate from quicktime.
    Very different actually. Quicktime is a component of iTunes. Not the same relationship between the Zune software and WMP.

    Apple is more evil than MS.
    Opionion stated as fact. :-)

    If you look at anything that apple sells, you could easily find the same thing made by another company at leat 1/3 less cost.
    1/3 is a bit of an exageration. (The Zune is not 1/3 the cost.) Often times Apple may be a bit more expensive, but its the user experience that comes with their products that people like.
    I' not trying to rain on your parade, just point out some things you're missing.
  13. keeping track of competition by j00r0m4nc3r · · Score: 4, Insightful

    "Most of the people [working on] Zune would want to have an iPod to keep track of the competition,"

    That's right, how can you copy your competitor if you don't have any of their products on hand? Oops, did I say "copy"? I meant "compete with".. my bad..

  14. no, use *your* headphones. by oni · · Score: 4, Insightful

    plug their dirty headphones in your ear?

    just plug your headphones into their ipod.

    What's the matter, you don't have your mp3 player with you? Well then, you wouldn't be able to share with the zune either.

    1. Re:no, use *your* headphones. by Mockylock · · Score: 5, Insightful

      Damnit, i AM a retard. ;) This is true.

      --
      "Please, shut up. Just when I think you can't say anything more stupid, you speak again." -Archie Bunker.