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"Jericho" Fans Send Over Nine Tons of Nuts to CBS
nuts-to-CBS writes "After presenting 'Jericho' fans with a cliffhanging season finale, CBS promptly cancelled the program. The shocked fans quickly banded together, many using CBS' own public "Jericho" discussion forum, and began brainstorming on ways to convince the network to bring back the show for a second season. A plot point in the final episode of "Jericho" involving the expletive "Nuts!" (in reference to an historic conversation between generals) was turned into a campaign to send large quantities of nuts to CBS' NY, LA, and affiliate offices. Fans have sent a total of $26,000 for a pooled campaign hosted at Nuts Online to ship over 19,000 pounds of peanuts to CBS.
Other efforts acquired over $9,000 to publish full page advertisements in
Variety (National Edition)
and The Hollywood Reporter for Tuesday, May 29th. This is expected to become the largest ever fan campaign to bring a television show back from cancellation." There's more about the massive fan rollout below.
CBS created rich, interactive content online to accompany their show "Jericho," in order to extend its fan base
to the Internet-savvy, TiVo-owning generations. Despite suffering through the all-too-familiar mid-season
hiatus employed by many shows, the "Jericho" fan base remained strong throughout the break, partially due to the episodes being posted both for free on the CBS site as well as for purchase on iTunes. "Jericho" returned from the hiatus in the same timeslot occupied by "American Idol." CBS — which apparently still
determines programming primarily on Nielsen ratings — decided to drop the show, regardless of the ever-growing
and loyal fan base. Nuts Online includes live blogging from Jeffrey Braverman, the
company's 26-year old CEO. Jeffrey's company has been shipping up to 5,000 pounds of peanuts a day to the CBS New
York headquarters, and has been using their site to describe his experience along the way. Three other fan sites are documenting the progress:
CBS Jericho Message Board,
Jericho Lives, and
Jericho Rally Point. Fans of Roswell were successful in bringing back their favorite program by sending mass quantities of
tiny bottles of Tabasco sauce."
This is expected to become the largest ever fan campaign to bring a television show back from cancellation.
Stop me when I've mentioned a fan campaign you've actually heard of. Like the campaign to get the third season of the original Star Trek. Or the one that got a Space Shuttle renamed. Or all those DVDs that got Family Guy back in regular episodes and Futurama in direct-to-DVD movies. Or the ridiculous amount of money Save Enterprise raised that threatened to make the fifth season purely on fan money (which, of course, led to all the controversy, but eh).
TV shows get cancelled. Millions are outraged. Then millions forget until Fox screws up the next show.
Wait, CBS you say? Weird. The token /. response doesn't work here. I think teh slash-verse is going to assplode!
Watered-down - If a show is good, and gets good ratings, TPTB will require more seasons to be produced, than can be reasonably sustained at the same quality of the current story arc.
Word-of-Mouth - If a show is good, but gets so-so ratings in the begining, TPTB will cancel it before word of mouth can have an effect.
Sabotage - If any show is sabotaged by TPTB then there is no saving it. Examples are playing episodes out or order, or postponing the 2-hour premiere that introduces all the characters, to air as the season finale.
Get a grip people, we all have lives outside of this TV show. This is so much more than just about a show. I'm terribly sorry that you did not stick around to see how the show progressed. Yes, Hawkins girlfriend was a very stupid plot, but thankfully she is now dead.
A great majority of the contributors to this campaign are business owners/executives. We are mostly comprised of very intelligent people, such as yourselves, which was why I was originally thrilled to learn we had made our mark here.... until I started reading all of this bashing.
Our movement is to speak out against 'the man' for all of this ridiculous programming. Most especially - REALITY TV. How lame can it get? Jericho is being replaced by a show about 40 CHILDREN, UNSUPERVISED, in New Mexico rebuilding a ghost town. My first thought is that these parents should be shot for allowing their children to take part in such a stupid idea. Jericho was only one of two shows that I watched on network TV. Yes, the other is Lost, come on, did you catch that season finale this week??
The next 'serialized' show that CBS will be bringing out mid season is called 'Swingtown'. Not swingsets or swingshifts, mind you, but a show about swingers in the 1970s. OK, the 1970s was known as the sexual revolution but I have a lot of arguments about this craziness. First, the demographics CBS is trying to reach by canceling Jericho - most weren't even born in the '70s yet! I was born in the early 70s and there is no way I could've been involved in any type of sexual revolution at the time! Who cares what a bunch of disco loving freaks were doing? Second, and even more importantly.... What about the FAMILIES who were watching Jericho. Do you really think that parents are going to want to sit there with their children to watch such an inappropriate show? My gawd! I'm in my mid 30s and wouldn't want to watch such a show with my parents!!
Quality TV is dead. Jericho was original, had a good plot and action. Was not sexually explicit, no excessive language, and aside from the obvious, did not have any graphic violence. It was a wonderful family show. These TV execs have got to get a freaking clue. That is what this movement is about.
Yes, I love this show. It was awesome. I could care less about who Jake ends up with... blonde or brunette... And, I am a woman. I want to know who wins the war. I want to know how the town will survive the next year - six months - whatever. I want to know WHO exactly dropped the bomb. I want to know if Jericho and others will be able to defeat this new government with the messed up flag and the man who seems to be the one behind the dropping of the bomb. I want to know who is on the train. I want to know how Hawkins is going to deal with them in a tank with no ammo. Put the blonde and brunette together, that will grab most of you driveling men. Just send Jake back out there to fight and save his town!
This is why we are sending nuts to CBS. And, as was pointed out above, the nuts are going to various charities. To the troops overseas, to the Bronx Zoo, to the homeless shelters. This has been at the request of the fans sending the nuts, as well as the company that is backing the campaign so fervently, www.nutsonline.com
OK, my last point, I promise. Recently we saw the end ratings for the season of the network shows. I don't recall the link, but it was on the Hollywood Reporter website. CBS renewed the stupid sitcom 'How I Met Your Mother' and it performed MUCH WORSE than Jericho. Don't tell me that this is business. This is plain-ass stupid!
Now if a simple girl from Kansas can fight for America's values and try to squash this nightmare of American Idol, why can't you?