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The Final Days of Google

theodp writes "Robert X. Cringely speculates about The Final Days of Google, making a compelling case that when the end comes, it is going to be an inside job. To find the founders of a Google-beating start-up, Cringely suggests looking no further than the thousands of entrepreneurial geniuses currently working for Google, who will inevitably be driven to leave the company to realize the dreams of their rejected ideas. 'The real money is in taking existing ideas and twisting the idea just far enough to make it work in a fantastic new way. Think Google vs. AltaVista; Apple vs. all previously existing laptops and mp3 players; YouTube vs. all previously existing video sites, etc. In addition to ideas, you need creativity, resources, connections, and luck -- none of which appear to be in short supply among Google worker bees. Much of the next influx of ideas to Sand Hill Road will come not just from former Google employees, but also from groups of former Google employees who are planning their future companies over free sushi and Diet Coke late at night in Google cafeterias.'"

2 of 177 comments (clear)

  1. Re:Yeah, no... by Dogtanian · · Score: 3, Informative

    People used to say that Yahoo and AltaVista did search really well. Then Google came along and changed the game. If an ex-employee of google figures out a way to cut out all the spam rubbish on the search results then I'm sure almost everyone would switch overnight. That's true; what's significant about Google is that it entered the game relatively late. (By the time it started gaining its greatest prominence/popularity, the dot-com boom was pretty much over. It wouldn't be accurate to describe it as a post-dot-com company, but you can see where I'm coming from.)

    By this time Yahoo were well-established as the big name in search. One would have thought that the market would have matured to a point where a rival being able to overtake and dominate them like that was unlikely. Of course, computer and Internet use has grown since then, so maybe the market wasn't *that* mature. (By contrast, Altavista may have been one of the first big names when the Internet/Web broke into the public consciousness, but that was such early days that their loss of dominance isn't so significant.)
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  2. Huh? by RzUpAnmsCwrds · · Score: 3, Informative

    Apple vs. all previously existing laptops


    Apple's notebooks are currently in 5th place, behind HP, Dell, Toshiba, Lenovo, and Gateway.

    Apple's notebooks constantly lag behind in feature set and performance. Consider:
    • PC notebooks from HP, Dell, Sony, and Lenovo have been available with integrated WWAN (CDMA 1xEV-DO or UMTS/EDGE) for over a year now
    • PC notebooks commonly have fingerprint readers, smartcard readers, and other authentication methods
    • Most PC notebooks have media card readers - at least SD and possibly other formats (my notebook has SD and Memory Stick)
    • Newer PC notebooks are available with hardware encryption on their hard drives
    • Intel TurboCache. Increases disk performance with 1GB of flash memory right on the PCIe bus
    • Auxiliary displays (SideShow)
    • TrackPoint (eraser mouse)
    • Docking stations
    • Integrated Wacom digitizer (tablet PC)


    Whether or not you think these features are useful, many, many people do. I use the media reader on my notebook all the time, and I don't have to bring around a USB or ExpressCard reader. I dock my other (business) laptop daily at work, hooking me up to power, USB (keyboard/mouse), DVI, audio (headphones), and the network in one step.

    Not to mention the features that Apple now has, but was just late with. Sudden motion sensor (ThinkPad had it first). Camera (Sony notebooks, HP notebooks, my cheap 2-year-old generic Compal notebook). Multi-finger scroll (Alps drivers circa 1998). Lighted keyboard (ThinkLight). Remote control (Dell/HP notebooks circa 2003).

    The list goes on. I'm not saying that Apple doesn't innovate. MagSafe is a very cool idea (although there doesn't seem to be sufficient stress relief on the cable). But there is plenty of innovation in the notebook space, coming from many different companies in many different parts of the world.

    You know what? The ThinkPad T61 looks like crap compared to the 15" MacBook Pro. But it's faster (800MHz FSB, Turbo cache, NVIDIA Quadro graphics), beefier (magnesium protection for the screen, shock mounted HDD cage), has better battery life (5 hours with the 7-cell battery), lighter (about half a pound lighter with the 7-cell), cooler and quieter, smaller, easier to secure (smartcard reader / fingerprint scanner, full drive encryption), and much, much cheaper (2.2GHz/1GB/DVD-RW/120GB/WSXGA+/NVIDIA/11n/Bluetoo th/7-cell = $1440, $560 cheaper than the base MacBook pro).

    Winning indeed.