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A Million Zunes Sold

According to Robbie Bach, Microsoft's president of the Entertainment and Devices Division, Zune has already met the goal of 1.000.000 players sold, set at launch for the end of June. He also confirms that new Zune things will come in this fall, talks (not) about the Zune Phone, the new Watermelon Red Zune, the Zune Marketplace and of course Xbox 360.

9 of 424 comments (clear)

  1. Re:but ... by $pearhead · · Score: 5, Informative

    i don't know anyone in the uk who has a zune..
    That might have something to do with the fact that it has not been released in Europe yet.
  2. Re:10% of $product market... by jeffasselin · · Score: 2, Informative

    Apple recently announced they'd sold a total of 100 million iPods. They don't have 100% of the market, then the Zune's market penetration is LESS THAN ONE PERCENT.

    Good job pulling that 10% figure out of your ass. Myself, I try to get sources when I pull off numbers:

    http://www.apple.com/pr/library/2007/04/09ipod.htm l

    If the Zune had taken 10% of the market, it would certainly have been significant. Less than 1%? No-name cheap players have probably done that much,

    --
    If he explores all forms and substances Straight homeward to their symbol-essences; He shall not die.
  3. Re:And I still don't know anyone who owns one.... by peragrin · · Score: 2, Informative

    >>A million zunes sold, and 250,000 returned because they weren't ipods.

                Another 700,000 are just sitting on the store shelves collecting dust. Actual sales to consumers - 50,000.

    That's MSFT style accounting for you. 40 million Vista license sold, yet that included the two months before christmas when they started giving away vouchers.

    --
    i thought once I was found, but it was only a dream.
  4. Re:10% of $product market... by berj · · Score: 5, Informative

    You're off by almost as much as the original poster.

    1/100 = 1% not 0.1%

    The only way to get down to 0.1% is if the iPod only had a 10% share of the overall MP3 player market. I'm pretty sure the iPod's market share is something like 60 or 70 percent.

    soo..

    100/.6 = ~166 million total MP3 players

    1/166 = zune market share of 0.6%

  5. Re:but ... by spisska · · Score: 4, Informative

    I've found that Ogg Vorbis offers noticeably better fidelity than mp3 at comparable comression. It's not something that you can easily hear with a portable player and cheap headphones, but on quality gear the difference is obvious.

    Ogg is much, much better at preserving the character of high-frequency sounds and overtones (think cymbals and strings), and much more faithfully preserves dynamic range. Again, this won't make much difference on the train with your ipod ear buds, but run it through a decent sound system and the mp3s just sound muddy. And when it comes to Classical music, mp3 is nearly useless. Ogg does a decent enough job of it, but I still keep Classical and many Jazz recordings in FLAC.

    From what I understand, the lack of Ogg support on many players stems less from commercial or legal concerns (patent issues vis a vis Fraunhofer notwithstanding) than from technical issues. Ogg needs more juice to decode, which means needing stronger processors, better means of heat dissipation, and a necessary hit on battery performance. Not that it can't be done, but it requires more expensive components and shorter battery lives.

    But the lack of Ogg support on the ipod is not a huge deal. I wish it were there, but that doesn't stop me from transcoding from Ogg (or FLAC) to mp3 for the ipod and keeping the Oggs and FLACs on my Myth system.

    I do favor open source whenever possible but am no fanatic. I am, however, a musician, and sound quality is as imortant as, or more important to me than portability. Especially when portability is so easy after the fact.

    And I think it's pretty stupid of you to not realize that other people may do things diferently than you, and they're not wrong because of it.

    As far as the Zune claims go, I don't buy it for a minute, any more than I buy the claim of 40m Vista licenses sold.

    I take the el to work in Chicago, and every day I see dozens of people with ipods. I've yet to see a single Zune in the wild, and at retail outlets like Microcenter or Target there always seems to be a crowd of people looking at the ipods on display while the Zune is simply ignored. I don't think I've ever even seen a working Zune on display -- they're always off or broken.

    Microsoft's numbers don't mean a thing. The numbers to look at are from retailers: How many Zunes have been sold at Amazon, Best Buy, Circuit City, etc.? It's certainly not as high as Microsoft would have you believe. No matter what color they make it.

  6. 10% of the "hard drive" market by Karlt1 · · Score: 2, Informative

    Because the Zune has not achieved 10% of the market. If you read the marketing speak carefully, they said they have achieved 10% of the market in which they compete. The Zune has 2.9% of the MP3 market and ranks #5. They have 10% of the hard drive market only.

  7. Re:How is this insightful? by bmo · · Score: 4, Informative

    "this is Slashdot and you're bashing Microsoft."

    No, he's quite correct.

    Plus, I'll heap some more numbers upon you, just out of spite.

    Apple is going to sell 9.5 million iPods ending this quarter. 9.5 _million_ iPods in _one quarter_ , while it took _two_ quarters to sell 1 million Zunes.

    9.5 million versus 500 thousand/quarter. Please also note that I'm splitting the Zune sales evenly between two quarters, ignoring the initial early-adopter bump. You're not going to see many Zunes, period.

    http://www.edn.com/index.asp?layout=article&articl eid=CA6428719

    "According to the firms latest report, global PMP/MP3 player unit shipments will rise to 268.6 million units in 2011, expanding at a compound annual growth rate (CAGR) of 13 percent from 128.7 million units in 2005. In 2007, player shipments are expected to rise to 216.9 million units, up 21.8 percent from 178.1 million in 2006, iSuppli said."

    So the market is going to grow by nearly 39 million units _this year alone_ and the Zune will be 2 million of that, roughly. That's not enough to be visible.

    --
    BMO

  8. Re:10% of $product market... by DECS · · Score: 3, Informative

    The OP is right that Apple has sold 100 million iPods over the last ~6 years (since 2001), but what is interesting is that the company has sold about 70 million of those IN THE LAST YEAR AND A HALF. That's why the installed base graph looks like a population explosion curve (just like Apple's stock price).

    By (fiscal) year, Apple sold this many iPods:
    2002 381,000
    2003 939,000
    2004 4,416,000
    2005 22,497,000
    2006 39,409,000
    2007 31,615,000 (the two fiscal quarters ending in March 07)

    So Microsoft's sales of 1,000,000 would be impressive if it had actually sold that many to consumers. The fact is however, that Microsoft reports sales by counting how many units it has pushed off on retailers. Microsoft reported sales of 10 million Xbox 360s last fall, after only selling 6 million to users. It continues to push retailers to take deliveries of units to create the appearance that the 360 has not reached saturation, despite little new growth. Given that it could dump 4 million 360's on retailers last fall, it's actually a pretty dismal failure that Microsoft can't manage to similarly fake sales of 4 million Zunes, even without ever selling one. If it can only mange to announce meeting its stated goal for June, it doesn't even care anymore. This is a very dead product.

    Zune vs. iPhone: Five Phases of Media Coverage
    iPod vs Zune: Microsoft's Slippery Astroturf
    Next Gen Sales - Q1 2007 - Zune, Xbox, PS3, Wii, Apple TV

  9. Re:but ... by blowdart · · Score: 2, Informative

    Well I'm in the UK and I have one; for a few reasons

    • I hate the iPod interface, the twirling of the fingers is unnatural for me, and with bad carpal tunnel it can hurt.
    • iTunes bites under Windows (I swear Apple do it on purpose just to nudge people to OSX. That whole "Oh don't use Vista it will kill your iPod" was such FUD it was laughable; it's not like Vista betas weren't available for years). It's fat, bloated, forces QuickTime on you which then steals file extensions even if you tell it not to (the Zune software isn't good either, it's buggy as hell, and if it can't reach the network share your music is on it thinks it's gone and proceeds to clean it from the device. Morons)
    • My music is in mp3 and wma; I am not prepare to change formats after ripping upwards of 400 CDs, and re-encoding on device load just kills quality.
    • My creative zen was on it's last legs

    Mind you the only other UK person I saw with one was an MS employee.