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FTC Investigating Google-DoubleClick Deal

An anonymous reader writes "The New York Times is covering FTC interest in Google's purchase of the DoubleClick service. The investigation is in response to privacy group concerns over the amount of information Google will have available to it via its ad service and DoubleClick. Between a few days and a week from now the FTC should either declare the all clear, or elevate the process to a 'second request' stage. That would indicate more serious issues the federal body has an interest in. Google stated it was confident the purchase would hold up under scrutiny. 'In the complaint, the groups noted that Google collects the search histories of its users, while DoubleClick tracks what Web sites people visit. The merger, according to their complaint, would give one company access to more information about the Internet activities of consumers than any other company in the world.'"

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  1. Weird wording by niconorsk · · Score: 3, Interesting

    The merger, according to their complaint, would give one company access to more information about the Internet activities of consumers than any other company in the world. Wasn't this the case for Google before they bought Google? Not to dismiss their worries(Google freaks me out sometimes), but they could have found a better way to voice them.
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    Nothing is impossible. We just haven't quite worked out how to do it yet.