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EMI, YouTube Strike Music Video Deal

Posted by CowboyNeal on from the ebony-and-ivory dept.

eldavojohn writes "Despite initial complaints of copyright infringement, EMI is now striking a deal with YouTube. Perhaps they've noticed that Warner's deal has boded well or they've finally come around to free marketing? From the article, "EMI and YouTube have agreed to work together to develop ways in which EMI-owned recordings can be incorporated into user generated content by YouTube users. News of the deal comes just 10 days after EMI agreed to be taken over by private equity group Terra Firma for £2.4bn." YouTube is slowly building a cadre of friends on the playground while Viacom continues to bully the new kid."

5 of 35 comments (clear)

  1. Good week for YouTube by Tibor+the+Hun · · Score: 3, Interesting

    Apple is also starting to integrate it into AppleTV. (?TV)
    ref
    I wonder if it has anything to do with their recent commitment to strip DRM off iTunes. Maybe they're realizing that open-ness is good for business?

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  2. DRM Free EMI on iTunes and Now this by imemyself · · Score: 2, Interesting

    It seems like EMI is, or is atleast trying to be, one of the least anti-technology major record labels. Hopefully these sort of things will start a trend, or at least encourage people to demand that the others in the entertainment industry get with it already and stop fighting every new technology that comes around.

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  3. I hate to ask by RobertM1968 · · Score: 5, Interesting

    But how does this affect EMI's relationship with Sony and the RIAA, and how would this affect (possible) actions from the RIAA?

    Not trying to troll or start a war, just curious as I cant find anything that discusses this aspect anywhere online.

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  4. $2.4bn? by MassiveForces · · Score: 4, Interesting

    Considering they paid up nearly as much for Youtube, Google might consider buying a record label to have a seat at the RIAA table. Think of the do no evil they could do... "I propose our business model should follow a stick-it-on-youtube drm free approach, all in favour say I" Google EMI "I" Google BMG "I" Google Virgin "I" Google...

  5. Youtube is re-encoding all content to H264 by swissfondue · · Score: 4, Interesting

    Macbidouille (French) is mentioning that Youtube is encoding new content to H264 and will re-encode all the old content as well later. Therefore Youtube is doing the work for Apple.

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