EMI, YouTube Strike Music Video Deal

eldavojohn writes "Despite initial complaints of copyright infringement, EMI is now striking a deal with YouTube. Perhaps they've noticed that Warner's deal has boded well or they've finally come around to free marketing? From the article, "EMI and YouTube have agreed to work together to develop ways in which EMI-owned recordings can be incorporated into user generated content by YouTube users. News of the deal comes just 10 days after EMI agreed to be taken over by private equity group Terra Firma for £2.4bn." YouTube is slowly building a cadre of friends on the playground while Viacom continues to bully the new kid."

Comments

Now, maybe

[Travoltus]

EMI's approach to copyright will be based more on Terra Firma than from planet Obsolete?

Bullying the new kid?

[aussie_a]

Sorry, but when you're owned by Google you don't get to try to pass yourself off as the "small kid that bullies pick on." Youtube, now with Google's backing, is old hat, with many more newer kids coming onto the block.

I hate to ask

[RobertM1968]

But how does this affect EMI's relationship with Sony and the RIAA, and how would this affect (possible) actions from the RIAA?

Not trying to troll or start a war, just curious as I cant find anything that discusses this aspect anywhere online.

$2.4bn?

[MassiveForces]

Considering they paid up nearly as much for Youtube, Google might consider buying a record label to have a seat at the RIAA table. Think of the do no evil they could do... "I propose our business model should follow a stick-it-on-youtube drm free approach, all in favour say I" Google EMI "I" Google BMG "I" Google Virgin "I" Google...

Youtube is re-encoding all content to H264

[swissfondue]

Macbidouille (French) is mentioning that Youtube is encoding new content to H264 and will re-encode all the old content as well later. Therefore Youtube is doing the work for Apple.