DVR Viewers Push Ad Ratings Higher

An anonymous reader writes "It looks like DVRs and timeshifting has finally done what many people said it would do: increased overall viewership! USA Today reports: 'Among the things the report revealed is that many DVR viewers do not fast-forward through ads. The viewer total for broadcast network ads goes up 32% when DVR watchers within three days are included, according to Nielsen. For some prime-time shows, it means that DVR viewing, long seen as a threat to advertising, could even bring higher ad prices. NBC's The Office, for example, had a live-plus-three Nielsen commercial rating of 3.36 — higher than the 3.11 it got for the week of May 6 under the traditional Nielsen program rating system.' Makes me wonder where this will lead for my favorite genre shows which by their very nature have a higher DVR component and have seen declining viewership using the older methodology (BSG, SG-1, etc)."

Comments

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[Vexor]

Ads are used for a lot of stuff. They give you a chance to grab another beverage, run to the bathroom, and so on. These people are probably not viewing them (exception being a particularly funny ad). The better answer might even be they can't find the fast foward button or the pause(for when they do need to get up) on their jumbo multiuse remotes.