National Hockey League Embraces TV Placeshifting

Egadfly writes "The 'placeshifting' technology that allows digitally recorded shows to be watched in several locations is growing increasingly popular. One particular reason for this popularity is because it enables sports fans to view locally blacked-out games over the Internet. The National Hockey League (NHL) has announced that it will actively support placeshifting by signing an agreement with SlingBox-maker Sling Media. The agreement will allow the company's "Clip+Sling" technologyto share both live and recorded NHL programming over the Internet. Significantly, this has happened only days after Major League Baseball (MLB) launched a public denunciation of placeshifting, accusing SlingBox owners of violating the law by sending television content over the Internet and accusing Sling Media itself of violating contracts with cable and satellite TV companies."

Comments

Preakness

[windside]

As a hockey fan, it pains me to say this, but the people suggesting this is a desperation move by a league struggling to stay relevant in the USA are absolutely right. Low ratings for game 3 on NBC are one thing, but the real icing on the cake was when NBC pre-empted overtime during the Sabres-Senators series to show a pre-game show for Preakness. In Canada, this caused a minor outrage, but it didn't really matter since CBC showed the whole glorious game. In fact, I doubt many people up here know what "Preakness" means. Sounds like a soft drink or something. Any NHL fan can tell you the sport is floundering stateside: During the first-round series between Calgary and Detroit, it was damn near impossible to get tickets to watch the (utterly horrific) Flames on home ice. Meanwhile, some friends of mine traveled to Detroit and snapped up tickets on game day! And they were cheap! And they were great seats! And the Wings were playing about 100x better than the Flames. Finally, and slightly more on-topic, at the beginning of the playoffs, CBC announced that they would be doing on-demand streaming for all broadcasts of Hockey Night in Canada. At the end of the day, the league is pulling out all the stops trying to convince US audiences they should care about hockey. The Placeshifting issue is just one example of that. It won't work. Maybe they should convince NBC to fire Brett Hull, then people would be able to stomach the NBC telecasts? No, probably not. Sigh.