Does GPL v3 Alienate Developers?

An anonymous reader writes "Via Wired, a blog post in which BMC Software's Whurley and Google's Greg Stein agree that the GPL v3 is currently on a path that will alienate developers. Stein has an interesting theory called 'license pressure' which is similar to 'pricing pressure'. 'Due to pressure from developers, all software is moving towards permissive licensing" translation, the GPL and developers are moving in opposite directions ... Developers care about the licenses on the software they use and incorporate into their projects, they like permissive licenses, and they will increasingly demand permissive licenses.'"