ISPs Starting To Charge for 'Guaranteed' Email Delivery

Presto Vivace writes "Under the guise of fighting spam, five of the largest Internet service providers in the U.S. plan to start charging businesses for guaranteed delivery of their e-mails. In other words, with regular service we may or may not deliver your email. If you want it delivered, you will have to pay deluxe. 'According to Goodmail, seven U.S. ISPs now use CertifedEmail, accounting for 60 percent of the U.S. population. Goodmail--which takes up to 50 percent of the revenue generated by the plan--will for now approve only mail sent by companies and organizations that have been operational for a year or more. Ordinary users can still apply to be white-listed by individual ISPs, which effectively provides the same trusted status.'"

Comments

Fighting spam?

[LordHatrus]

How does it fight spam if the spammer can ask to be whitelisted, or if the spammer can pose as or actually be a business operating for more than a year? Lame.

Re:Fighting spam?

[tacocat]

No, you are really wrong.

The point behind guaranteed delivery is that the ISP will not blacklist your domain/ip address regardless of how many spam reports they receive. This is the whole point behind goodmail.

I just spend hours in a meeting discussing this very topic. Our company was blacklisted by AOL because too many people reported our email as spam (it's all mail that they opted in for -- default is out). The result was all of AOL delivery was blacklisted. Eventually we got it fixed, but the next tier to the solution is to pay GoodMail $$ to effectively certify our domains as legitimate senders and they pay AOL a portion of their proceeds to guarantee permanent whitelist status no matter what the users do.

The only criteria that AOL has leveled against us is if someone tags our email as spam, we have to remove them from the mailing list. But I don't know if this will change or not with the introduction of GoodMail into our mail delivery system.

Re:Fighting spam?

[Jay L]

Of course, Goodmail can't guarantee that the *recipient* isn't filtering. And it doesn't blacklist anyone. It's just an accreditation scheme like DKIM, but at the per-message level instead of the per-domain level. It does three things, from what I can tell:

1. At the sender side, for those senders who are paying Goodmail, it adds a token to the e-mail that recipients can verify. This part could be great, if they open up a public way to validate that token (and it's in their interest to, I think). Spam filters like SpamAssassin could then score the e-mail differently. Either Goodmail is useless, or it's useful. If it's useless, recipients can ignore the token. If it's useful, recipients can decide to apply less filtering - or they can apply all the usual filters, and just (using SpamAssassin as an example) apply a negative point or two to Goodmail so it's less likely to get filtered.

2. At the recipient side for those recipients who are Goodmail "partners", it guarantees that your mail will bypass all other filters. This part is dubious. Will they regret becoming partners? Maybe, if people start sending spam that's signed by Goodmail. Can they get out of their partnership or change the terms? Dunno. Will the market sort this out? You bet. If Goodmail partners start delivering more spam than non-partners, people will switch to the non-partners.

2. Also at the recipient side for those recipients who are Goodmail "partners", it adds a pretty blue ribbon, etc. to the "chrome" of the e-mail. Yes, the chrome is unforgeable. No, users can't tell the difference between a blue ribbon in the chrome and a blue ribbon in the body. AOL tried this years ago with "Certified E-Mail", so you could tell when a message was REALLY from AOL. Did it stop phishing? No. This part is security theater.

Nobody gets blacklisted. Right now, ALL our mail is essentially second-class mail, subject to all sorts of filters. GoodMail creates a first-class tier that potentially bypasses all that if you pay for the "postage" (which is only 1/20th of a cent for non-profits). Again, the market will sort out whether or not that postage is useful. In fact, "postage" is probably the wrong word - it's more like "notarized" e-mail.

Let's rate the ISP's

[Anonymous Coward]

Comcast - EVIL
Cox - not very evil yet
Time Warner - The incarnation of Evil
Verizon - Pure evil

They didn't say who the other three are, but I'll guess here
AOL - Strange evil
BellSouth - Pure Evil
Mediacom - Incompetent Evil

Re:Yeah, that works

[Duhavid]

Sarcasmville.