PlayStation Blog Entries Define Sony Battle Plan

Two new posts have appeared on Sony's PlayStation blog, and they mark a significant step forward for the company's efforts to bridge the gap between players and the company. Even their competitors are lauding the decision to join the discussion online. Maybe Nintendo will be next? 1up, in the meantime, offers links to both stories and culls the best content from both entries. From a post by SCEA president and CEO Jack Tretton: "We fully realize that past success is no guarantee of future success, but it does give you some perspective. We have to bring the games to market that will showcase what the PS3 can do and ultimately entertain you like no other games have. We need to provide proof of what the PS3 can do for you and work tirelessly to improve the value and justify your investment. At the end of the day, it's always been about the games. To push the boundaries of gaming beyond where they currently lie takes a great deal of risk. I think all the hardware manufacturers are doing that in some way."

Comments

Re:So, they learned Common Sense 101?

[powerlord]

Now, what I can't decide is this: did they actually just figure this out (doubtful...) or did marketing decide to restate the doesn't-deserve-to-be-restated obvious in hopes of getting a bunch of people to nod their heads and say: "yep, Sony is definitely now a contender in this race (I'm willing to put money on it...).

Actually, while of course the statement is obvious business 101, it is a fair reaction to a lot of the media's criticism of "Sony's arrogance."

If you get bashed for saying "we've won in the past and we'll win again", and get bashed for saying "we've won in the past, but we realize that means we still have to fight", what exactly do you EXPECT them to say?