eBay Pulls Google Ads Over Marketing Stunt
odoketa writes "According to the BBC, it seems Google scheduled a party to promote their payment system (Google Checkout) on the same day as a big eBay meeting, and this made eBay mad enough to pull their ads with Google. According to the story, eBay says it's merely an 'ongoing experiment' on their marketing. 'Google hoped to alert PayPal users who would have been in Boston attending the eBay Live annual seller event to its own service, according to market experts. It could also have been seen as part of an effort to get eBay to accept Google Checkout, currently banned on the online auctioneer's site. But in a contrite manner, Google cancelled its rival function a day before it was due to happen.'"
In the UK, Google checkout was offering £10 off any order over £30 with a major online IT supplier I use. The number of small orders I placed last month for toners and other parts was quite exceptional!
AT&ROFLMAO
I'm sure many people will appreciate not seeing the spammed ebay links for just about everything you search for. "HDTV", no problem, ebay will spam the top of google with TVs. Death in Iraq, yes, ebay too has a fine stock of Grim Reaper overstock. Come and get it while it's hot, limited stocks, hurry hurry hurry!
You're seeing eBay guides, pages.ebay.com and/or pulling from either a local or ISP cache.
I tried yesterday, and again just now and nada. No eBay seller item links on the radar. No items being sold, including bowling balls.
But in a contrite manner, Google cancelled its rival function a day before it was due to happen and stated on its blog: "After speaking with officials at eBay, we at Google agreed it was better for us not to feature this event during the eBay Live conference." They cancelled their "party."
I would be more interested in EBay results on Google's search if they actually HAD those results. Any time I've ever been looking to buy something, and saw an EBay ad on Google, it got no results when I clicked, despite the fact that the item WAS on EBay.
Admittedly, I never search for simple things like 'bowling ball', but rather the exact item I want, but still... The ads were always pointless when I would want them, and useless when I didn't.
"If you make people think they're thinking, they'll love you; But if you really make them think, they'll hate you." - DM
They don't advertise on Google to do Google a favour. They advertise on Google to draw traffic to eBay. If they pull their advertising, they hurt themselves. Not as much as they hurt Google, because they can easily spend the advertising budget elsewhere, but still a case of cutting of their nose to spite their faces.
Now we may see no less than a battle between two MAJOR internet players. It will get v dirty v quick. Basically I predict a last man standing type scenario.
It was only a matter of time before someone pulled the trigger because you cant have two major companies, with 2 sets of shareholders co-existing for very long. One will inevitably get greedy.
http://www.writeitfor.us - Writing IT for the IT generation.
I am soooooo glad that eBay will now have competition from on of the top dogs for their
paypal excuse for a payment system. I hope google can actually tie this into your gmail account with higher security, although if eBay will not use this service, I dont know where else except the p0rn
sites where this might be usefull?
Strange, right now, ebay.co.th is still showing as Adwords ads in Google search.
-- tinyhack.com
Knowing how much traffic Google drives through search and Adwords, this move by Ebay is nothing but suicide. It's a good thing - for Ebay - that Google has decided to back down.
Ebay is in a bad position, really, because they don't drive their own traffic. If Google decides to launch an auction website, it'd be a real bloodbath, because Ebay is nothing without it's famously massive traffic, much of with it has to buy.
I suspect that they have an agreement with Google that prevents Google from implementing a simple competitor in the auction space.
What happens if Ebay boycotts Google? We'll get less "buy used baby's from Ebay" spam. That's it.
I ditched Paypal when I couldn't reject a credit card payment (I didn't accept them). Assuming Checkout doesn't have the same issue, it'll be my preferred method of payment/receipt for the long-haul.
I would think that EBay was independent enough for people to know the name and use them without the use of Google or any other advertisement (aside from television). I think that once you're at a certain level, it's all top-of-mind-awareness, wouldn't you think?
Needless to say, I think they're probably making the right decision by ending whatever advertisement relationship they hold with them. It's only going to save them money and look better on paper.
"Please, shut up. Just when I think you can't say anything more stupid, you speak again." -Archie Bunker.
...and this is coming from someone who does fairly significant business through eBay.
...and since eBay and PayPal are so closely knit, and almost everyone on eBay only uses PayPal to pay, trying to use any of the smaller players is pretty much futile. The only payment service that can reasonably knock PayPal off of its pedestal is Google Checkout, and eBay knows this.
eBay's fees are ridiculous now, and PayPal even moreso. eBay has continually raised their fees year after year, taking a far too large cut of small items. What's worse is that 2.9% + 30 cents bit on PayPal transactions, whether or not it was actually funded through a credit card. I understand needing to pay yourself back should someone actually pay with a credit card and get small fee on top of that, but when money is moved from one PP account to another, that costs them $0...not to mention that PayPal's fee is done on the TOTAL, not the pre-shipping price, so they end up taking 2.9% of the money that you're supposed to have to ship the item as well.
Between those two things, I'm losing well over 10% on any item that doesn't cost a huge amount of money. They wonder why people do stuff like use eBay contact info to sell outside of eBay and to list $1 items with hundred or even thousand-dollar shipping cost to avoid paying eBay as much as they can.
eBay claims that they want to have payment services with established track records or something like that. Just wait a year or two, and then possibly sue for inclusion, or at least under some law about anti-competitive acts? If Google could get GBay up...
GBay + "do no evil" = death of eBay.
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First it was their own users w/their increased pricing plan (the same folks who BUILT their vast empire). Now they're getting all huffy over Google Checkout? It was a "party" for pete's sake (which in their nerdy world means: bad chips & dip, kool-aid, guys wallflower'ing as they discuss Wizards of the Coast while they avoid the girls- /shudder dancing- & 80's pop star Tiffany as "entertainment")!
Goes to show how out-of-touch eBay is becoming w/the masses. They swear they've got the market cornered & anyone trying to infringe upon that will just get summarily blitzkrieg'ed. Sounds like eBay's been taking business classes over at Micro$oft & Tivo'ing all the X-Files reruns from the Sci-Fi channel. When Meg Whitman finally "gets" the fact that Google has WAY more street cred than eBay (& that adopting Google Checkout is a wise business decision), she'll finally do something positive for her shareholders.
Live as if you were to die tomorrow. Learn as if you were to live forever. -Mahatma Ghandi
I mean, on one side we have google, a tremendously useful tool that has saved me countless hours when troubleshooting problems/doing research.
And on the other side we have paypal who called me a liar on the phone because I told them that they, not I, made a mistake
So hard to choose sides!
Monstar L
Now its down to who blinks first, im guessing that Google either have:
A) An ebay alternative (Killer? )
B) The resources to create one pretty quick.
We will have to see what countermeasures Ebay can conjour up. My guess is not a lot because Ebay, to my mind at least, is a one trick pony.
http://www.writeitfor.us - Writing IT for the IT generation.
This is not what it seems. I read this article on the BBC earlier today and it annoyed me then.
Their use of the word "angry" in the headline is preposterous. This is shamefully hyperbolic sensationalist tabloid journalism -- something the BBC is pandering to more and more -- they really need to fire some editors. Also, it seems to me that someone in the Richmond offices of eBay has the ear of someone in the BBC, eBay gets an astonishingly high amount of free publicity from the BBC (The BBC does not allow advertising -- um, yeah, sure...). Again, they really need to fire some editors, I'd be astonished if at least some of them were not taking backhanders every now and again -- it certainly looks that way.
Why would a medium sized corporation be "angry". And particularly in this case, although eBay is the largest user of Adwords, eBay is still a very small company compared to Google. eBay has no alternative to Adwords. It's use them, or fail trying something else.
While I'm personally convinced that eBay's management are far from the sharpest executives out there, they are at least smart enough to realize that they need Google much more than Google needs them. Sure, there's some Corporate game playing around checkout etc, and perhaps this move is simply a reflection of that. eBay, like any firm, needs to try to assert themselves occasionally to negotiate better deals. This is business. This is not news.
If Google was planning their own negative party then perhaps it would be good for someone to examine their mission statement -- while not exactly evil, that action isn't something that would give any company the moral high ground.
This is all a storm in a teacup. The whole thing reeks of publicity stunt. Publicity stunts are things the BBC falls for regularly -- especially where eBay are concerned.
"It's no secret that part of Google's plan for world domination is to replace eBay, which involves selling products via Google Base and paying for them using Google Checkout. However, Google isn't yet powerful enough to launch the expected blitzkrieg, so the two companies maintain friendly relations under what's been compared to the Nazi-Soviet Non-Aggression Pact signed by Von Ribbentrop for Germany and Stalin"
..
Who said that amateurism on the Internet was leading to the death of real journalisim
Godwins Lawbr>
-- br>
"we both made shells for the Nazis, but mine worked, dammit!", C. Montgomery Burns
davecb5620@gmail.com
This was essentially just your average Internet dick-waving contest, except in meatspace.
I am sure all of you have done this, but notice that when you google for eBay, the first and only ad is for Google Checkout (thinly veiled as an ad from buy.com). While Google does not manipulate search results by hand, they definitely mess with the Ads :))
Cheers!
Atheist: Buddhist in a Prius
Wait. Let me get this straight. eBay can deny their customers the ability to use alternate payment methods (Western Union, Google Checkout) in an anti-competitive move to try to force people to PayPal, which eBay owns. That's just a-OK. But if Google tries to take advantage of the opportunity to make people aware of Google Payments, which eBay is denying their paying sellers to implement, all hell breaks loose and eBay gets all upset!
Don't get me wrong. I like eBay and PayPal. I've never had a bad experience with either of them. But I found it to be more than coincidental that very shortly after eBay bought PayPal suddenly they have to ban Western Union and other payment services, citing "consumer fraud protection". Oh, f**king spare me!! I used Western Union several times for my auctions with no problems at all. Even eBay's sellers tools will reject the submission of an auction if the words "Western Union" are found in the description!
So, now Google decides to take advantage of an opportunity to make themselves known to eBay customers, and eBay gets all pissed off? Wow.
The Overrated mod is for reversing inappropriate, positive mods, not for voicing disagreement with a post.
"the first and only ad is for Google Checkout"
a y
Fishtec Fly Fishing
Fishtec - Your Fly Fishing Partner.
Fish Tec - Buy Online Today.
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http://www.google.com/search?source=ig&hl=en&q=eb
was Re:Fun Experiment
davecb5620@gmail.com
own auction service. They also need a real estate service. DIY real estate is going to be big.
This move is right out of the Microsoft marketing playbook for upstaging rivals' big announcements and good press. Google as a company is a lot like what Microsoft was 15 years ago. It's interesting that more people haven't noticed this.
http://news.com.com/Google+cancels+rain+on+eBays+p arade/2100-1024_3-6190905.html goes into much more detail.
You have to love Ebay's comments as to why they dont allow Google Checkout, it reliability is unproven. Which of course translates into we dont get anything out of allowing their service and are much happier double-dipping on our "customers". Their real fear is that people would ditch paypal in droves, which is true, I dont know anyone who really likes paypal but its the only choice you have in dealing with Ebay. Ebay may be surprised to find that accepting other forms of payment would bring people back to ebay. I hated paypal so much after being ripped off for a second time that I just stopped using ebay completely, a better choice of payment options might tempt me back. I did still find myself led to Ebay by google often when searching for specific items.
I'd like to see the real numbers on traffice from google to ebay, I have seen it listed as much as 10% and as little as 2%. Still it looks like this hurts Ebay more than Google, I havent seen any numbers suggesting revenue from Ebay totalling more than 1-2%. If I was Google I'd stick to my guns and not allow them back until checkout was declared acceptable.
The advert is gone.
Someone in Mtn. View reading Slashdot must've fixed it (I'd like to think)
Cheers!
Atheist: Buddhist in a Prius
I'm amazed Google didn't reject eBay ads for spamming long before eBay decided to pull them. Other Google ads have often been sufficiently relevant that I've actually bothered clicking on them. eBay ads I click on just so it costs them, and they have to pay for the stupidity of putting meaningless adverts up.
I am TheRaven on Soylent News
If they are "mad" to pull the adds then they have done so possibly error and definitely without the proper thought applied; however if they are "angry" about the situation then it seems like an understandable business move.
This is horrible! Now, when I search for "software interrupt," I won't see "Looking for software interrupt? Find new and used software interrupt and thousands more items on eBay!"
This is going to make things much more difficult.
this may be a little OT but.....
I was recently in the market for a big ticket item and once I found the one I wanted at the price I was willing to pay I began the checkout procedure. I had been seeing the Google Checkout buttons on many of the sites and the allure of getting a little bit more taken off my purchase convinced me to sign up. I mean HAY! this is Google after all so it must be great. I dotted my i's and crossed my t's and completed the purchase. Within minutes I received an email from Google Checkout that my transaction had been denied and that I needed to correct the information and resubmit. Turns out since it was such a large amount Amex flagged the charge and contacted me to confirm I had made it (Kudos to them I say). I authorized the charge and resubmitted it to Google Checkout. I got the same note saying the charge was refused. I called Amex and they informed me the charge was never resubmitted. I tried again with the same results. I tried to contact Google Checkout support only to discover that there is no such thing. If you try hard enough you can find a contact form and fill it out but all I ever got were canned responses about being sorry for the inconvenience. I opened a complaint with the BBB and the only response I got was more of the same canned "We're sorry for the inconvenience" emails with no assistance on fixing the problem. I ended up cancelling the order and going to a brick and mortar to get my item. I expect better from a Google property and I won't be using the service again anytime soon. I've had my problems with PayPal but at least I was able to correspond with some who could actually help me.
"A person is smart. People are dumb, panicky dangerous animals and you know it." - K
The problem for ebay nowadays is that the competition (google) *will* have ads. As google's checkout becomes more refined, ads may attract more users and attract them away from ebay. If google has a continuous presence, and ebay's diminishes, then ebay may very well start to fade.
About time, too... ebay is not even close to the bargain shop they first were, with sellers abusing the system, fraudsters rollicking around, and ebay cutting in on everyone for as much dime as they can.
What I've always found fun is how - on top of the fees for the seller etc - paypal is making a nice chunk of change on currency exchange. With the Canadian dollar up at $0.95USD, ebay will still happily only convert cash at $0.915 (for my last transaction). Not only that, but from what I've been able to tell they *require* conversion of funds. I used to use a particular Visa for Paypal specifically because they didn't charge fees for conversion of $USD. Then "Paypal Canada" came up, and suddenly all my funds are converted to Canadian anyways... at a rate that is always lower than the actual exchange.
That's fine if Paypal wants to charge a lessened exchange to cover costs/convenience etc, even most grocery stores do too, but not having the option to have the charge made to my Visa in USD and take advantage of the increasing power of my home currency is a royal pain in the rear end.
1) compare your total quarterly sales (minus the cost of the ad campaign) after your ad campaign to the previous (ad-free) quarterly sales.
2) ???
3) Profit!
Promotion works in the same quantifiable way:
1) Clip out all of the newsmedia references to your product and multiply that media line rate by 2 and invoice client.
2) ???
3) Profit!
Posts, MyBio or Sig, may contain satire, sarcasm, bolded nouns be sardonic or even witty & be Church of SD
eBay is Google's biggest AdWords customer. If eBay pulls out for good, you will see it in quarterly earnings and stock price (with billions in valuation gone). This is not worth a marketing stunt (unless Google is ready to release their own auction site very very soon).
It continues to amaze me how Google can spawn legions of fans regardless of their industry. To me Ebay has been the killer app of the Internet for so long and continues to remain relevant. Where else can I sell my crap for way more than it's worth. Craigslist? That's for the lowball deal hunters. You bet my 4 year old navigation software is worth the same as I paid retail for it, at least on Ebay that's true. Yes their fees keep climbing, but so does that bidding mania. But once again Google can do no wrong.
no! Why the double standards then.
its interesting how they paint the whole situation when you take into account my situation:
1) hadn't heard of google checkout until now
2) ran off to find out what it was
3) was interested cause i despise paypal with a pasion.
Perhaps it is true "there is no such thing as bad publicity".
googleguy1: hey, I got a prank here I want to put on-line for just a few secs
googleguy2: nice! If you would post that ad on the e-bay frontpage it will make great coverage!
googleguy1: and they won't even notice!
googleguy2: hahaha but we cannot do that, it's immoral!
googleguy1: naah, if you press enter, I typed in the command for you
googleguy3: hey whatcha doing?
googleguy2: want to make free commercials of Checkout on the ebay site?
googleguy3: how do you mean?
googleguy1: just press enter and you will see!
googleguy3: No I don't if I don't know why?
googleguy2 and 1: just press enter, it's a minor thing!
teamleader: oh, just press enter, here, *tap* I did it for you!
googleguy1: woooooooot!
googleguy2: let's go eat something, I'm hungry
googleguy3: hey I know I nice restaurant nearby here, I'll pay.
--- I am known for the ones who want to find me on the net. Is that a privacy risk or a privilege? One might wonder..
maybe I can get adblock to click the ads just before hiding them ?
I'm an ex-eBay employee, though I worked in a side part of their business.
The reason why eBay bans Western Union is that there are a lot of scammers who attempt to get people to wire money from the USA to the UK through Western Union. Once you've done this, your money is gone, and there is no way to trace it. This is so common that if you have any sizeable user base where users can solicit other users you'll quickly find that Western Union is a very good sign that you have a scammer.
I believe it to be entirely coincidence that scammers discovered how ideal Western Union is for their purposes at around the same time as the PayPal purchase. However once scammers started using this trick in large numbers, trying to make it hard to request payments through Western Union was simple self-defence.
Does this mean we can no longer find fuel rods on ebay?
I haven't used Paypal since they canceled the BillPay program.
/^([Ss]ame [Bb]at (time, |channel.)){2}$/
Simple question, simply answer (I don't care if you say "yes" or "no" -- the reasoning would interest me more)...
false
Easiest logic problem ever!
Talking to a crystal ball?
If they had foreseen this they would have made the correct implementation.
It is clearly something they did not think about, so the more potential costumers let them know, the faster they will react to this.
Some people here act like if Google was infallible and all powerful and knowing. Disturbing.
IANAL but write like a drunk one.