eBay Pulls Google Ads Over Marketing Stunt

odoketa writes "According to the BBC, it seems Google scheduled a party to promote their payment system (Google Checkout) on the same day as a big eBay meeting, and this made eBay mad enough to pull their ads with Google. According to the story, eBay says it's merely an 'ongoing experiment' on their marketing. 'Google hoped to alert PayPal users who would have been in Boston attending the eBay Live annual seller event to its own service, according to market experts. It could also have been seen as part of an effort to get eBay to accept Google Checkout, currently banned on the online auctioneer's site. But in a contrite manner, Google cancelled its rival function a day before it was due to happen.'"

Comments

Ebay/Google

[Mockylock]

I would think that EBay was independent enough for people to know the name and use them without the use of Google or any other advertisement (aside from television). I think that once you're at a certain level, it's all top-of-mind-awareness, wouldn't you think?

Needless to say, I think they're probably making the right decision by ending whatever advertisement relationship they hold with them. It's only going to save them money and look better on paper.