eBay Pulls Google Ads Over Marketing Stunt

odoketa writes "According to the BBC, it seems Google scheduled a party to promote their payment system (Google Checkout) on the same day as a big eBay meeting, and this made eBay mad enough to pull their ads with Google. According to the story, eBay says it's merely an 'ongoing experiment' on their marketing. 'Google hoped to alert PayPal users who would have been in Boston attending the eBay Live annual seller event to its own service, according to market experts. It could also have been seen as part of an effort to get eBay to accept Google Checkout, currently banned on the online auctioneer's site. But in a contrite manner, Google cancelled its rival function a day before it was due to happen.'"

Comments

Message To Ebay: This Is Suicide

[osewa77]

Knowing how much traffic Google drives through search and Adwords, this move by Ebay is nothing but suicide. It's a good thing - for Ebay - that Google has decided to back down.

Ebay is in a bad position, really, because they don't drive their own traffic. If Google decides to launch an auction website, it'd be a real bloodbath, because Ebay is nothing without it's famously massive traffic, much of with it has to buy.

I suspect that they have an agreement with Google that prevents Google from implementing a simple competitor in the auction space.

What happens if Ebay boycotts Google? We'll get less "buy used baby's from Ebay" spam. That's it.

Re:eBay wouldn't do that

[Applekid]

Is eBay not a big enough player to require Google advertising?

This got me thinking of advertising in general. Do consumers REALLY need another 5,000 Coke commericals nationwide today, too? Are they afraid that we'll all of a sudden forget they exist? Afraid that people who like Coke would switch to Pepsi thanks to those ads so we'd better innundate them with our ads to keep that from happening?

There are defining sites out there on the internet. You wouldn't google for online auctions unless you're looking for an eBay alternative. You wouldn't goggle for user shared video sites unless you're looking for a YouTube alternative.

Or, at least I wouldn't. :)

Re:UK promo was good

[DrogMan]

The promo was/is good and I was about to sign up to Google Checkout to accept smallish payments on a system I'm working on, but was really put off by the fact that Google insist on the person making the payment sign up to a Google account. PayPal dropped this a long time ago, and much as I dislike PayPal, at least now you have the choice to letting your clients make their own decision to signing up to PayPal, or not.

Once Google removes this restriction, I'll probably use them to accept small payments rather than use PayPal.

/DM/