The End of Broadcast TV as We Know It?

mattnyc99 writes "The DVR revolution is nothing that new—and neither is the Neilsen ratings company's adaptation to it. But Glenn Derene at Popular Mechanics argues that users have officially pushed us into a new era of television, wherein viewers now shape the way that networks make money, which means we'll start to see users control the way the networks choose programming. From the article: 'The systemic use of ad ratings as one of the standard metrics for assessing viewership is a sea change, and it's perhaps the sign that as an industry, broadcasters and advertisers are sailing into uncharted waters.'"

Comments

Part of the new wave

[Belacgod]

I don't have a TV. I buy DVDs and watch shows online (currently going through Heroes on NBC.com). It's vastly superior, though the video quality on nbc.com sucks. I hope they're counting my hits and basing at least part of their business model on that.