Microsoft Evasive on 360 Hardware Changes

From all reports Microsoft has upgraded the Xbox 360 consoles coming from their factories, and modified the consoles heading back to consumers from service calls. The trouble is, they're having a hard time admitting it. The company has always maintained there aren't any excessive heat problems with their console, so admitting now that they've added extra heatsink capabilities would be ... somewhat embarrassing. Dean Takahashi at the San Jose Merc has an interview with Todd Holmdahl, the 'hardware guy' at Microsoft: "We're very proud of the box. We think the vast majority of people are having just a great experience. You look at the number of games they are buying, the number of accessories they are buying, the Live attach. They love the box. They continue to buy the box. That said, we take any customer issue very seriously. We continue to look into these things very deeply. You have seen we have made some changes to our customer service policy."

Comments

Re:Embarrassing?

[powerlord]

It would be embarrassing because they have vehemently denied there was a problem since the console launched.

Also, admitting that perhaps it has an issue might open themselves up to class action lawsuits (perhaps requiring that the change be made available to every console shipped free of charge), not to mention the bad publicity that would follow.

All and all not something MS wants to contemplate as the Wii and PS3 don't seem to have that problem, and are competing with it at both ends of the market.