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EA Reorganizes Into Four Labels

Posted by Zonk on from the too-big-for-its-britches dept.

Reuters is reporting that the mega-publisher EA will soon be reorganized into four separate labels underneath the company's umbrella. The four groups will be known as EA Games, EA Sports, EA Casual Entertainment, and a label simply called 'The Sims'. All four organizations will be supported by two additional EA groups, which will handle publishing and 'development services'. "The changes, based on the success of a pilot program that placed games based on "The Sims" franchise into their own unit, mean it will require fewer executives to sign off on new games or to approve launching an existing game on a different platform or in a different regions. "We ran an organizational experiment and it was pretty damn successful. The Sims grew aggressively," Frank Gibeau, head of the new EA Games unit said."

4 of 97 comments (clear)

  1. Re:hmm by Anonymous Coward · · Score: -1, Troll

    i hear they're going to start a linux only gaming company called "fun for fags"

  2. Re:hmm by blahplusplus · · Score: -1, Troll

    "That's odd. I would have expected the fourth one to be "Madden""

    It doesn't make sense, since Football is a SPORT and there are other sports games out there besides madden.

  3. Re:hmm by tepples · · Score: 1, Troll

    Football is a SPORT Football is a sport. The sporthood of American football, on the other hand, is disputed.
  4. Re:hmm by Anonymous Coward · · Score: -1, Troll

    Actually, they just announced that brand for mac at macworld.