I Heart Bees Again - Halo 3's Iris ARG

I Love Bees is regarded as one of the more successful alternate reality games (ARGs) ever run in the US. It should be no surprise, then, that the game's spiritual sequel entitled simply Iris , is causing quite a stir. It began on June 11th, with cryptic messages in the Bungie forums. Designed to take players through the history of the Halo world over the course of the summer, players have already uncovered some 'pre-game' information; for all intents and purposes the actual game hasn't started yet. Michael VanderZand probably wish it was already over, though: then he might have some peace and quiet. The climax is expected sometime on September 26th, the day after Halo 3 releases to stores.

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New viral campaign: "Halo" by Lionel Richbee

[Dogtanian]

I've been alone with you inside my mind
And in my dreams I've kissed your lips a thousand times
I sometimes see you pass outside my door
Halo, is it bees you're looking for?

I can see it in your eyes
I can see it in your smile
You're all I've ever wanted, and my arms are open wide
'Cause you know just what to say
And you know just what to do
And I want to tell you so much, I love bees...