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EMI Says ITMS DRM-Free Music Selling Well

An anonymous reader writes "'The initial results of DRM-free music are good' says Lauren Berkowitz, a senior vice president of EMI, at a music industry conference in New York. Berkowitz went on to say that the early results from iTunes indicate that DRM-free offerings may boost revenue from digital albums as well as individual songs."

14 of 239 comments (clear)

  1. Shock! by thrills33ker · · Score: 5, Funny

    Who'd have thought that treating your customers with respect and giving them what they want would pay off?

    Amazing!

    1. Re:Shock! by Harmonious+Botch · · Score: 4, Funny

      Only in the long run.

    2. Re:Shock! by drinkypoo · · Score: 5, Informative

      Watermarking is not DRM. It's watermarking. DRM controls when and how you are allowed to use the content, and watermarking does not. It only provides a [potential] trail of culpability. If you are modded down, it will be at least half because you are simply wrong - although I have been hit hard by fanboys as well, Apple and otherwise. Right now it's the OSI fanboys modding me down for pointing out that Perens' claim to invent the idea of "open" source is false and that "open" meant something before he opened his mouth on the subject. I suspect you suffer for the same reason I do; some people mod me down any chance they get to make a plausible-looking negative moderation, simply because they recognize me and disapprove of that for which I stand.

      Er, anyway, back on topic: Watermarking is, by definition, not DRM.

      --
      "You're right," Fisheye says. "I should have set it on 'whip' or 'chop.'"
    3. Re:Shock! by Scarblac · · Score: 5, Insightful

      Whatever encoding e-mail addresses should be called, DRM it is not. It doesn't limit you in any way.

      Let's not confuse the meaning of terms like this, that's not helpful.

      --
      I believe posters are recognized by their sig. So I made one.
    4. Re:Shock! by Dominic_Mazzoni · · Score: 5, Informative

      Let's not forget, they still encode e-mail addresses and names in these 'DRM free' tracks. I still consider that DRM.

      You may not like it, but please don't confuse the issue by calling it DRM. It's metadata, even potentially useful metadata, that discourages copyright infringement while not in any way restricting fair use. You can copy those files to any device, or even transcode them into any other format, easily stripping all metadata in the process. Totally different than DRM, where you have to actually break encryption or suffer quality loss in order to do that.

      If we're gonna love someone for providing DRM free tracks, remember Amazon is providing actual unencoded MP3s.

      Except that they haven't opened their store yet. So don't go lauding them when you don't even know that they're not going to include the user id of the person who downloaded the song in the metadata.

    5. Re:Shock! by Odiumjunkie · · Score: 4, Informative

      > Er, anyway, back on topic: Watermarking is, by definition, not DRM.

      And this isn't watermarking. Digital watermarking changes content to encode some kind of message. When you buy DRM-free tunes from iTunes, the actual content, the AAC stream, contains no watermark. If you buy the same DRM-free song from five different accounts, all the AAC streams will be bit-for-bit identical. All that's included is a tag, in plaintext, which contains your info. You can read it, you can edit it, you can remove it. Not DRM, not a watermark.

    6. Re:Shock! by Odiumjunkie · · Score: 5, Insightful

      > The tags added by the iTunes store make it easy for you to prove that you purchased the tracks

      No! They allow you to prove precisely one thing, and that is the tracks contain a completable editable and non-authoratative item of metadata that describes certain data about you. They don't prove who owns the tracks, who bought the tracks, where the tracks have been, who's done what with them - they're a post-it note on a car saying "Dave bought this car". Anyone can put on a new post-it note saying something different, or remove the post-it note altogether.

      The amount of FUD on this topic has been unbelievable.

  2. Isn't it ironic ... by for_usenet · · Score: 5, Interesting

    that with 2 earlier articles - making DVD copying even more illegal (if that were at all possible), and a "desire" for a Canadian DMCA, that we "now just find out" people are willing to pay for DRM-free content. I did my part and paid for a couple of tracks that I bought with DRM and "upgraded" to the DRM-free version, and will continue to do so as more become available, and as content I want becomes available DRM-free. Let's really show them where we willing to spend our $. Seems to be the only thing they listen to ...

  3. Re:With sales tax it's a buck-fifty !! by cayenne8 · · Score: 4, Insightful
    Actually they just need to make that final step:

    Sell the songs in CD (or better) lossless format, with no DRM, and then I'll be a customer!!!

    This first step, is a baby step...a good one but, a small one. Sell me online what I can buy in a store (quality) without DRM, and then, you've got it right. I'll be buying pretty much all my music online.

    --
    Light travels faster than sound. This is why some people appear bright until you hear them speak.........
  4. DMCA is only reason DRM-Free is not music suicide by tjstork · · Score: 4, Interesting

    I have a soft spot for artists getting screwed by technology. Every technological advance seems to fall on artists particularly hard, so, while I really do hate the RIAA and the music industry and movie industry, I still think there might be a place so someone could show pictures of their work on the internet without having them stolen.

    My wife used to use Napster (pre-lawsuit), and Kazaa, but she switched to iTunes because iTunes was more convenient and not choked full of ads, and paying a $1 a song is not so bad. If you add the threat of RIAA letters, then, iTunes seems like a pretty good deal indeed. She also feels a need to support the artists.

    But really, the value of iTunes is the convenience and cleanliness, and there's no reason someone could not make a similar, ad-free thing but for file sharing writ large. Really, DRM free on iTunes is predicated on the fact that the recording industry must feel like it is getting some sort of handle on musical file sharing - that is, RIAA lawsuits to music downloaders must actually be working. Were there REALLY no DMCA or copyright controls on music, though, someone would eventually make something with a really cool user interface, like iTunes, but where music would be genuinely free.

    Then, musicians would starve.

    --
    This is my sig.
  5. Hmmmm... by PlasticMonkey · · Score: 4, Insightful

    Somehow, I think EMI knew that selling DRM-free tracks would make a profit all along.

    1. Release DRM-laden, horrific quality tracks
    2. Watch consumers buy tracks
    3. Wait for consumers to grow angry and realize the restrictions placed on their media
    4. Release DRM-free, slightly better tracks
    5. Wait for the consumers to REBUY or 'upgrade' all their tracks
    6. ???
    7. Profit!!

    THEN the second round

    8. Release slightly better quality tracks...
    9. Wait for the consumers to REBUY or 'upgrade' all their tracks...

  6. Re:With sales tax it's a buck-fifty !! by nine-times · · Score: 5, Insightful

    Sell the songs in CD (or better) lossless format, with no DRM, and then I'll be a customer!!!

    You really think you can tell the difference between CD-quality and 256kbps AAC? Doubtful. I call BS. And even if you can tell the difference, and the difference is obvious enough to you that you care, you're one in a billion. For pretty much everyone, 256kbps is near enough to lossless that you could treat it as lossless (even transcode it to another format) and never be able to tell the difference.

    And for that miniscule nearly-undetectable drop in quality, you're cutting your download time, increasing the amount of songs you can hold on your mp3 player, and maybe even increasing battery time.

  7. Re:With sales tax it's a buck-fifty !! by sricetx · · Score: 4, Insightful

    I agree with you Dominic that 256 kbps AAC may sound fine. But what if you want to play it on a device that doesn't support AAC? If you re-encode a lossy format it may not sound so good anymore. I rip my cds to FLAC so that I have a choice later in what format I want to listen to the music in. A simple shell script is all that is needed to convert a directory full of flac files to MP3 or Ogg. Disk space and bandwidth are cheap, but rebuying music in another format is not.

  8. Re:No, no splitting hairs by Odiumjunkie · · Score: 4, Insightful

    > For example, you can mark a gif file by inserting information in unused portions of the color table and leaving the image data > completely untouched. Is this a watermark by pour definition? Or is it one only if used color entries or pixel entries are altered? > Or is it a watermark of the container, but not the data (even though it is potential data...)?

    The defining feature of a digital watermark is that it cannot be removed given only the watermarked data. That is its point. A digital photograph emblazoned with a watermark cannot readily be transformed into the original. A digital video file with an invisible-to-the-human-eye-digiatl-watermark inserted to allow the owners of the video's copyright to see who has leaked a copy if it to p2p is useful only because the altered bits cannot be reset to their original state.

    So you see, the idea of calling this a watermark isn't just fudging the concept slightly. It's nonsense. It is completely trivial to remove the identifying information, so it is innapropriate to call it a watermark because it neither performs the function nor attempts to perform the function of a watermark.