ISPs Inserting Ads Into Your Pages

TheWoozle writes "Some ISPs are resorting to a new tactic to increase revenue: inserting advertisements into web pages requested by their end users. They use a transparent web proxy (such as this one) to insert javascript and/or HTML with the ads into pages returned to users. Neither the content providers nor the end-users have been notified that this is taking place, and I'm sure that they weren't asked for permission either."

Comments

I've known about this for a while...

[Saint Aardvark]

When I worked at the helpdesk of a small ISP, we were approached by this company to see if we were interested in letting them test their ad-inserting proxy server on our customers. I protested that it was scummy and might lead to legal trouble (I was guessing) over changing pages in-flight, but my bosses didn't listen. That was back in 2002 or 2003, and I left shortly after to take another job. No idea what's going on there now.

I'm moving to a new ISP since my current one has started blocking port 25 in and out. I run my own mail server, so I appreciate that Uniserve's TOS explicitly allow servers (clause #19). However, they also explicitly say that they insert ads:

65. UNISERVE shall have the right, without notice, to insert advertising data into the Internet browser used by a UNSERVE customer, and transferred to a UNISERVE customer over UNISERVE's network, so long as this does not involve UNISERVE establishing the identity of the customer to whom such data is sent.

Needless to say I'm not happy about that, but in Vancouver my choices are limited: Telus (who'll censor web pages if they belong to a union striking against them), Shaw, or a handful of small ADSL ISPs that all seem to be much the same. Uniserve seems the best of a bad bunch.

Opt Out Link

[cybermage]

The company that runs the box the ISP installed provides an opt-out option. Go to this page and click opt-out.

I think their behavior with this product is reprehensible. Pass the link on to anyone you know who is affected and encourage them to call their ISP and complain every day until it's removed. If all their call center does is get complaints, they'll reconsider whether it's making them any money.