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WoW Database Site Sells For $1 Million
MattHock writes "Wowhead (a WoW information database) has been sold to ZAM (Affinity Media) for the price of $1 million. ZAM is the owner of several other WoW databases, including Thottbot and Allakhazam. Until recently Affinity was also the owner of IGE, a highly controversial company that sold in-game wealth for real life money. Affinity recently sold IGE, which Wowhead claims as the reason they allowed the sale to go through. But did ZAM really sell IGE? The blogger who put this story online doubts that IGE and ZAM have actually distanced themselves. He believes that the supposed sale was just actually a means of restructuring to hide the relationship, similar to how IGE's relationship to Thottbot was hidden for a number of months through a convoluted set of parent companies."
More importantly, how are they going to continue to make money? WoW is pretty old. When was the last time anyone logged in? It takes away for your eyes to adjust and make sense of it. At first, it just looks like a 2D game, before you are immersed enough to realize that it's just poorly done 3D cartoonish graphics.
The game is something like three or four years old. I doubt it's going to be around long enough for them to get their million bucks back and then some. Especially no with other games that have more depth, variety and much better graphics circling about (like Vanguard, for example - though that's boring as hell as well - but it loooks great).