WoW Database Site Sells For $1 Million

Posted by Zonk on Saturday June 23, 2007 @09:29PM from the almost-enough-for-an-epic-flying-mount dept.

MattHock writes "Wowhead (a WoW information database) has been sold to ZAM (Affinity Media) for the price of $1 million. ZAM is the owner of several other WoW databases, including Thottbot and Allakhazam. Until recently Affinity was also the owner of IGE, a highly controversial company that sold in-game wealth for real life money. Affinity recently sold IGE, which Wowhead claims as the reason they allowed the sale to go through. But did ZAM really sell IGE? The blogger who put this story online doubts that IGE and ZAM have actually distanced themselves. He believes that the supposed sale was just actually a means of restructuring to hide the relationship, similar to how IGE's relationship to Thottbot was hidden for a number of months through a convoluted set of parent companies."

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Another conspiracy theorist blogger by FireballX301 · 2007-06-23 21:35 · Score: 5, Insightful

From wowhead's press release, they were explicitly told that neither ZAM or its parent companies controlled IGE or other gold-selling operations, and that no gold-selling ads would appear on wowhead.

Ultimately, as long as no gold selling ads appear, the wowhead user won't see a difference, and the wowhead staffers pocket a good chunk of change. Whether ZAM in fact does own IGE or support chinafarmers isn't relevant as long as it's properly compartmentalized away from wowhead.