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The Perfect Phone Storm?
peter deacon writes "Is the iPhone the next Segway, the next Zune, or the next iPod? The Perfect Storm offers some iPhone details that aren't secrets, but tend to be lost upon the analysts and journalists cranking out hit pieces on the iPhone. Why is everyone from Gartner to Gizmodo calling for a boycott of the iPhone? An interesting take on how Apple's new mobile phone will push to open up the web as a mobile platform for every mobile device on the market with a standards-based browser, and how Apple 'hacked the hackers' by releasing Safari for Windows in advance of its new phone."
Apple has dropped just enough information at just regular enough intervals to create a level of anticipation for the iPhone that can only be described as off the hook. Amid all the opinions--and the frantic warnings of doom from certain analyst groups--are a few details that have been largely overlooked.
Here's a deconstruction of a few myths that have failed to take these unhidden secrets into consideration, along with the final aspect of why Apple released Safari for Windows, as I promised to reveal in the last article. It has something to do with the iPhone, of course.
Segway Segue, or AirPort Runway?
The levels of both enthusiastic hype and detractors' hate over the iPhone appear to have handily eclipsed one of the last ultra-hyped new devices of the tech world: Dean Kamen's Segway personal transporter.
Back in 2001, the Segway was presented sight unseen as the mysterious, revolutionary invention Ginger. It was privately shown to a handful of luminaries--including Steve Jobs--who all seemed excited about its potential. When actually revealed to the public, it was met with a mix of interest and ridicule, in part due to its steep price tag. After all, if you can't afford it, it must be silly and impractical.
Kamen's claim that the Segway would change society and that cities would be reconfigured to account for a world mobilized by two wheeled robot transporters didn't work out as planned.
San Francisco--one of the few cities to have enough flush nerds to warrant opening up a Segway dealership--actually banned the device on its sidewalks in a frantic, spastic panic about public safety concerns.
On the other hand, there have also been runaway hits that initially received little hype, criticism, or attention. Apple's AirPort introduced a mainstream audience to WiFi wireless networking. Apple wasn't the first implementation on Earth, but it did offer a pioneering set of products that delivered ease of use on a level that is still unmatched.
The iPod was also greeted with passive yawns and dismissed as too simple, too expensive, and uninteresting by critics, only to build into a phenomenon that changed the music industry, made Apple's simple music players a household name, and established the company as a top consumer brand.
The Devil in the Details.
Unlike the Segway, the iPhone isn't a hyped tease. Apple introduced the device six months ago with a full demonstration of how it actually worked, assigned it a firm price tag, published its technical specifics down to the millimeter and gram, and provided a comprehensive look at its features and underlying technologies.
In comparison, Microsoft's Zune--which had been in the news just a few months earlier--was presented from the start as having an unclear feature set. Fans made broad assumptions about its capabilities, resulting in great disappointment. Analysts overreached to claim that Microsoft would eat up Apple's iPod market share by offering a highly subsidized unit, or even offer it for free with a subscription plan, neither of which actually happened.
As the "iPod Killer" got closer to release, its price was still a secret and its key features were revealed to be more limited that anyone imagined. Its highly touted WiFi became nothing more than a way to squirt advertisements to friends, exploiting "the Social" in an attempt to sell music in Microsoft's new PlaysForSure-incompatible version of its impossible to crack Janus DRM.
Only its violent failure could silence the giddy critics that gushed about its supposed game changing, iPod killing impact that never happened. The Zune made the Segway look like a runaway hit.
The Desperate Panic of the Apple Haters.
It is therefore interesting to compare the news sources that gushed over the Zune--with little information from Microsoft--and encouraged their readers to blow $250 on one, because they are today providing a non-stop emergency warning siren that ignores everything we've been told by Apple about the iPhone to instead present a
Bad Panda! No Bamboo for you! In matters of importance ACs will not be responded to. Want to say something critical,OK
"Browser apps" don't need to be connected. Think of Dashboard widgets, for example.
Make Slashdot readable! See journal.
Some have already said this - but the bias level of this article is higher than an out of whack PID controller.
Who's "most people?" You and your friends?
I think you are missing the reason clubs and bars make so much money.
+++ATH0
The quote is accurate. From http://en.wikipedia.org/wiki/Wireless_LAN : "On July 21, 1999, AirPort debuted at the Macworld Expo in New York City with Steve Jobs picking up an iBook supposedly to give the cameraman a better shot as he surfed the Web. Applause quickly built as people realized there were no wires. This was the first time Wireless LAN became publicly available at consumer pricing and easily available for home use. Before the release of the Airport, Wireless LAN was too expensive for consumer use and used exclusively in large corporate settings."
(if you don't trust wikipedia, I'm sure you can find 100 other sources that will say the same thing)
The percentage that are using AirPort today is irrelevant to whether or not AirPort introduced Wi-fi to a mainstream audience.
That article was completely biased towards the iPhone even though the author has never even used one. So many people entirely miss the point of what a Smartphone is supposed to be for the corporate world. I feel like the problem truly is that most, like the author of this article, have never used a Windows Mobile 5/6 Smartphone/PPC in a properly set up environment. Most people in fact that have used a Blackberry or Windows Mobile phone have never used them with an Exchange server or BES. Until you have used a WM5/6 phone with an Exchange 2003/7 server, I don't think that you are ready to actually critique the usefulness of Microsoft's platform.
This article advocates that the corporate world should accept the iPhone with open arms against the analysts wishes. Although the article makes this claim, the iPhone doesn't support the most basic requirements of an enterprise-grade Smartphone's purpose; over-the-air Groupware/PIM! Without supporting OTA PIM, I can't leave the office and continue working effectively...
From what we know so far, the iPhone doesn't support any of these features, even when used in conjunction with a Mac OS X 10.5 Server. Until the iPhone can meet my basic PIM needs, I have no reason to consider it instead of my HTC TyTN running WM6 Pro, and I feel that businesses need to reconsider the iPhone for these same reasons.
With all that said, I love what the iPhone is doing to stir up the Smartphone business! Hopefully all manufacturers will take notice of the iPhone's interface and start competing with creative new designs that will eventually benefit all consumers.