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People Trust Yahoo! and Google For the Brands

Posted by Zonk on from the weighty-logos dept.

amigoro writes "Here's an interesting experiment: Copy Google results pages from four different e-commerce queries. Tell 32 test subjects who are going to evaluate the results that the results were from four different search engines: Google, MSN Live Search, Yahoo! and an in-house engine created for the study. Then see which ones they rate as the best. As it turns out Google and Yahoo! win hands down, proving that even on the Internet it's all about branding."

4 of 95 comments (clear)

  1. obvious by eneville · · Score: 5, Funny

    Well, google and yahoo are much like Cocacola and Pepsi... MSN is always giong to be the live.com though. Just doesnt taste right... kind of bitter.

    --
    Why UNIX?
    1. Re:obvious by Waynelson · · Score: 2, Funny

      I'd say it is due to the fact that people perceive Google and Yahoo as "Good" companies. While most perceive Microsoft to be evil. Or maybe Google has finally learned how to hypnotize people with .gif images...
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      Only time will tell.

    2. Re:obvious by eln · · Score: 4, Funny

      I'm sure this is completely unrelated, but Google did recently hire the hypnotoad as head of development in its search engine division.

  2. In other news... by niceone · · Score: 4, Funny

    Slashdot only puts the Google and Yahoo! icons by the summary, proving... oh I give up.

    --
    ccalam - acoustic versions of new songs.