People Trust Yahoo! and Google For the Brands

amigoro writes "Here's an interesting experiment: Copy Google results pages from four different e-commerce queries. Tell 32 test subjects who are going to evaluate the results that the results were from four different search engines: Google, MSN Live Search, Yahoo! and an in-house engine created for the study. Then see which ones they rate as the best. As it turns out Google and Yahoo! win hands down, proving that even on the Internet it's all about branding."

Comments

Consumer trust

[athloi]

Branding is about consumer trust. If they trust your company to do something consistently well, they will place a good deal of faith in that (hopefully without becoming fanboys). As a result, whenever a product buying decision comes up, they are more likely to select the branded product.

A short introduction to branding

Branding can also work for open source. When people come to trust a "product," or piece of software like FireFox, they will keep using it until given a reason to do otherwise.