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People Trust Yahoo! and Google For the Brands

Posted by Zonk on from the weighty-logos dept.

amigoro writes "Here's an interesting experiment: Copy Google results pages from four different e-commerce queries. Tell 32 test subjects who are going to evaluate the results that the results were from four different search engines: Google, MSN Live Search, Yahoo! and an in-house engine created for the study. Then see which ones they rate as the best. As it turns out Google and Yahoo! win hands down, proving that even on the Internet it's all about branding."

1 of 95 comments (clear)

  1. search all three by sxtxixtxcxh · · Score: -1, Redundant

    a friend of mine put together a search page that hits up google, yahoo and msn live: http://www.searchthethree.com/ (be warned, it kinda pukes in internet explorer)

    it was mostly an experiment to see which site gave the best results...

    --
    for a minute there, i lost myself...