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People Trust Yahoo! and Google For the Brands

Posted by Zonk on from the weighty-logos dept.

amigoro writes "Here's an interesting experiment: Copy Google results pages from four different e-commerce queries. Tell 32 test subjects who are going to evaluate the results that the results were from four different search engines: Google, MSN Live Search, Yahoo! and an in-house engine created for the study. Then see which ones they rate as the best. As it turns out Google and Yahoo! win hands down, proving that even on the Internet it's all about branding."

2 of 95 comments (clear)

  1. obvious by eneville · · Score: 5, Funny

    Well, google and yahoo are much like Cocacola and Pepsi... MSN is always giong to be the live.com though. Just doesnt taste right... kind of bitter.

    --
    Why UNIX?
  2. Branding, or reputation? by R2.0 · · Score: 5, Insightful

    One could easily give credit to the results of past performance. Yahoo was the #1 search engine for years because it delivered good results. Google became first because it delivered beter results, and generally still does. MS search got a bad reputation from stories about manipulating search results. And the "in house" engine has no past performance - who would trust that at all?

    --
    "As God is my witness, I thought turkeys could fly." A. Carlson